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2017 Capabilities Presentation
What is Bulldog?Bulldog Marketing & Sales, Inc. is a full service advertising agency based in the Bronx, NY (11 miles north of Madison Avenue in Manhattan).
Our core mission is to bring Madison Avenue quality to our clients for a fraction of the price.
Bulldog’s business model allows for maximum efficiency. Every dollar is maximized to deliver results for your business.
Why Bulldog?Experience
• Over 20 Years of Marketing AND Retail Sales
No Junior Staff• Senior Level Staff on Your Account All the Time
Unique Business Model• Efficient Use of Resources Maximizes Your Budget
Our Core Team
John Cullen – Owner/Principal● Over 15 years of marketing &
retail sales experience● Successfully marketed and sold
numerous products into national retail including accounts such as Walmart and Petsmart
● Founded Bulldog in 2009 to fill the need for a Lean and efficient advertising, promotions & sales agency
Nancy Tyrrell – EVP, Business Development● 13 years marketing & sales
experience● Client service and copywriting
professional● Served as Head of Investor
Relations for a multi-billion dollar asset management firm
Gary DeFeo – EVP, Sales & Marketing● 30 years consumer products
sales & marketing experience● Has successfully sold products
to every major US retailer Including Best Buy, Sears and Walmart
● Led Mobile Division of JVC
John Clapps – Creative Director● Advertising creative expert across
all media● Specialties: Design, Corporate
Identity, Logo Creation, Flash Animation
● Served as creative director for several leading organizations like Time Magazine, Combe, McCann Erickson
Bob Deppisch – Promotions● 30 years of CPG & foodservice
retail promotions● Has developed sales driving
promotions for Fortune 500 companies
● Extensive experience with Hill’s, Borden, McDonald’s & Tree Top to name a few
Kerry Sutherland – Public Relations● PR & Social Media expert● Has led dozens of
successful PR & Social Media campaigns
● Has strong relationships with BOTH consumer & trade Media across several product categories
What We Do
SalesSell your productinto major retailers through our extensive sales network.
Marketing Market your product
so that key retail buyers AND consumers get to know [AND PURCHASE] your brand.
How We Do It
We use our expertise in MARKETING & our
relationships in SALES to help you get where
you want to go faster – saving you time!
How We Save You Money
Our lean organization and unique
business model means you only
pay for the SERVICES and
PEOPLE YOU NEED! We use a
network of industry leading, award
winning talent to achieve your
objectives.
MarketingWe create ads that get you awareness AND sell product
➢ Strategy➢ Advertising➢ Brand Names➢ Logos➢ Packaging➢ Websites➢ Media
Planning➢ More!
SalesGet retail buyer appointments
➢ National Rep Networks
➢ Sales Materials
➢ Sales Presentations
PRGet your brandmentioned in major trade & consumermedia
➢ Press Events➢ Media Tours➢ Press Room
Management➢ Social Media
Management
PromotionsGive your retail sales a boost by adding a high-value consumer incentive
✓Bulldog is a one-stop Marketing & Sales Agency!
Some of our Services
General Management
We Can Run [or create] Your CompanyAt Bulldog we have expertise beyond marketing &
sales. We can bring relationships to your business
across all disciplines including management, logistics,
off-shore sourcing, manufacturing & more.
✓Minimize Your Risk by Keeping Your Overhead Low!
In the News
A Few of Our Case Studies
A New Channel
Created a strategic plan for Bag Balm to launch into the Pet Channel. Included pricing, product mix, forecasting, marketing, PR and rep network development.
A New Message
Developed a completely new, unique and emotional ad campaign for HERO dog toys. Helped the brand stand out in a very crowded category and gain the attention of national distributors.
General Management
Handling EVERY aspect of product development, marketing, PR & sales for a new dog treat company. Concept to launch in 7 months.
Re-Positioning
Created a new trade campaign to re-position the SPOT brand of dog toys as a leading category innovator.
Massive Sell-In
Developed a compelling ‘Win a Trip’ Contest for a leading small animal bedding brand to increase sales with distributors. Promotion executed on pre-packed shipper displays with a header card & tear pad.
Explosive Sales
Achieved the first end cap in company history at Petsmart and double digit category growth by developing a compelling consumer promotion with a high-value prize.
Powerful Partnership
Tied in with Disney to create a promotion that drove new distribution gains and beat the national brand in sales.
Premium Giveaway
Created a premium promotion giving away an Italian Classics CD that tied in with cheese and Italian cooking. Led to distribution gains and highest sales in the history of the brand.
Unique Offers
First of its kind national promotion for blank media. Increased sales over 25% during the promotional period. High perceived offer value.
Your Objectives
Let Bulldog take you where you want to go today! YOUR BRAND HERE
Some of Our Other Brand Experience
