How Marketers Divide ConsumersConsumer Behavior

Culture And Societal Environment

Culture is central to the way we view, experience, and engage with all aspects of our lives and the world around us.

Societal environment refers to the immediate physical and social setting in which people live or in which something happens or develops.

Age and way of life

Age refers to the amount of time during which a thing has existed.

Way of life refers to the typical pattern of behavior of a person or group.

Cultural TrendsCultural trend, a measurable change in behavior that develops among a population of individuals. As opposed to fads, trends are usually longer lasting and indicative of a broader cultural shift.

Personality and Self-ConceptPersonality is the combination of characteristics or qualities that form an individual's distinctive character.

Self-concept is an idea of the self-constructed from the beliefs one holds about oneself and the responses of others.

Thank You