Group 3Jack WallisRajesh KumarYuxi Sheng

Static Sample - Billboard

Stick in people's minds

Do not say it ,show it• Hi-TECH• Eco-friendly• Electric inner working

The average viewer only has about six seconds to comprehend a billboard while driving at a normal speed

Few words

Improvement• The ad could have also included the website or the nearest location,

or other promotional features, but the billboard's only purpose was to make the season premiere an event to increase viewers

Dynamic Sample – Ford Mondeo

A car advert should.. Evoke emotion within the viewer. Make potential customers think about

what you say. Encourage them to take action.

This is achieved through.. Colour schemes.

Camera angles. Sound.

Thank You!Any Questioins ?