Content Inspiration for 2014 The new way to create original
content
Carrie Sloan How to create valuable content for readers: Its
the personal stories of seeing how other people are struggling with
money, or how theyre making progress on money. People want to know
how other people did it. The other thing that I can point to is
content that lets you compare and contrast. For example, we did a
story, Whats your retirement number? The new way to create original
content Editor in Chief LearnVest
Sofia Quintero How to understand your audience: We talk to
customers every single day. I try to talk to as many customers as
possible to understand what they like about us, what they dont
like. I think it is important to create content and continuously
ask yourself: Is this going to be helpful for anybody, is it going
to be insightful, is it going to change anything? The new way to
create original content Growth Firestarter GeckoBoard
Andy Smith Is content marketing different? Is content marketing
different or faddish compared to what has come before? I dont think
so. But it is different, and it has tentacles that will extend to
reshape other aspects of marketing. Eventually, as with social
marketing before it, it will no longer be thought of as distinct,
but simply as an element of a complete marketing program. Its more
important to simply manage content efforts to do the best possible
job solving problems for customers and for the company, and expect
those efforts to be increasingly integrated over time. The new way
to create original content Author The Dragonfly Effect
Alexis Grant How to find your audience: Offering free
information thats truly valuable and helpful to your target
community is really the best way to get started. But even once you
create that value, youve got to help people know about it. Where to
promote content: Dont try to be everywhere. Pick two or three
social platforms that suit you and do them really well, rather than
trying to grow a following on every channel. The new way to create
original content Innovator-in-Chief Socialexis
Ash Davies What is the future of self-publishing: I think its
social. I think the entire publishing model is going to be flipped
around. It wont be a case anymore of you have to write something,
then submit a manuscript, then get rejected, and then have small
commissions for someone else to sell your book. I think its going
to be completely reversed. Youll start publishing the day you start
writing. People will start reading and following your work while
its in progress. The new way to create original content Founder
Tablo