Cosine Weekly Grocery Insight Report 19th June

Weekly Grocery Insight Report

Friday 19th June

Cosine HighlightsSunday 1st February – Saturday 7th February

Lead Customer

Message

Secondary

Supporting

Message

Top 2

Deals

• Get Summer

Started• Father's Day • Carling Lager: £12 or 2 for £18

• Finish Dishwasher Tabs: £8

• Now Cheaper At

Tesco• Fuel Save

• Finish Dishwasher Tabs x38: £5

• Carling Lager x24 Cans: £13

• Price Lock • Rollback

• Cadbury Chocolate Fingers x2

Pouches: £2

• Ben And Jerry’s Ice Cream:

£2.47

• Summers Here • Great Offers• Olive Trees: £30 or 2 for £20

• Terry's Chocolate Orange: £1

• Father's Day • Tastes Of The British

Isles

• Selected Prepared Meals: 2 for

£7

• Selected Italian Meals And

Pizza: 3 for £10

• Pick Your Own

Offers

• Shop Online At

Waitrose

• Easy To Cook Prepared Meals:

£4.99 or 3 for £10

• BBQ Food: 3 for £10

• Sourced Locally • Good Deal Locally • Stella Artois x12: £7

• Andrex Toilet Tissue x9: £3.50

• All Your Favourite

Things For Summer• N/A

• Filled Hanging Baskets: £3.99

• Carlsberg Lager x10: £7

• Shop And Save A

Lidl Smarter

• Discover New

Ideas

• Butter Beans: 35p

• Baking Ingredients: 59p

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Get Summer Started: Supported by

overhead signs, hanging signs, bus stops

and bunting

Supporting

Themes

• Father's Day: Supported quite heavily in store

with aisle ends and checkouts displaying

gifts. Overhead signs, hanging signs, snow

ploughs and shelf edge strips

Key

Promotions

• Sainsbury Cumberland Sausages: £1

• Tropicana Juice: 2 for £3

• Anchor Butter: 2 for £4

• Moët Champagne: £40 to £28

External / Car

Park

• Banner And A-boards: Supporting get

summer started offers

Front Of Store

(Theme

POS, Pallets)

• Overhead Signs: Get summer started and a

display of strawberries

• Security Gate Shrouds: Activia yogurts x4 £2

Stanway, Colchester, EssexWednesday 10th June

Store

Date

In-S

tore



Seasonal

Aisle

• All Things Summer: Supported by hanging

signs, bus stops and shelf edge strips

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Great Prices: On all aisle ends supported by

snow ploughs

Checkouts

(Theme,

Space,

Point Of Sale)

• Sainsbury Bank: POS on them

• Father's Day Gifts

This Weeks

Top 2 Deals• Carling Lager: £12 or 2 for £18


This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Cucumbers: 45p

• Strawberries: £1.50

Stanway, Colchester, EssexWednesday 10th June

Store

Date

In-S

tore



Key Theme• Get Summer Started: Is the slogan on header

boards window signs bus stops and a-boards

Supporting

Themes• N/A

Key

Promotions

• Pringles: £2.25 or 2 for £3.50

• Andrex Toilet Paper x4: £2

• Flash Spray: £1

• Persil: £4

• Mustard By Colman's: £1

• Mayo By Hellman's: £1.50

External / Car

Park• A-boards: Summer Offers

Front Of Store

(Theme

POS, Pallets)

• N/A

Colchester, EssexWednesday 17th June

Store

Date

In-S

tore



Seasonal

Aisle

• All Things Summer: Supported by header

boards and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Kronenborg Lager x4 £4: Free standing

display units

• Great Prices: On all aisle ends supported by

header boards

Checkouts

(Theme,

Space,

Point Of Sale)

• Get Summer Started: Bunting at checkouts

This Weeks

Top 2 Deals• Wine: From £5

• Pepsi x6: £2

This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Oranges x6: £2

• Raspberries Punnet: £2


Store

Date

In-S

tore



Key Theme• Now Cheaper At Tesco: Supported by bus

stops through out the store

Supporting

Themes

• Fuel Save: Supported by checkout signs and

outside banners

• Double Your Fun This Summer With Clubcard

Boost: Supported by bus stops and banner

Key

Promotions

• Tuna x4: £3

• Chopped Tomatoes Cirio x4: £2

• Pringles Tortilla Chips: £1.24

• Shreddies And Cheerios Cereal: £1.24

• Walkers Baked Crisps x6: £1

External / Car

Park

• Banners: Supporting fuel save and Clubcard

boost

Front Of Store

(Theme

POS, Pallets)

• Cages: Compost and BBQ coals

Tiptree, EssexWednesday 17th June

Store

Date

In-S

tore



Seasonal

Aisle

• Father's Day: Gifts and cards supported by

bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• All Aisle Ends: Offers with pallets of coca

cola or lager including corona extra x12

bottles at £10

Checkouts

(Theme,

Space,

Point Of Sale)

• Tesco Bank: POS on all checkouts and

overhead signs

This Weeks

Top 2 Deals• Finish Dishwasher Tabs x38: £5

• Carling Lager x24 Cans: £13

This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Pineapples: 69p

• Oranges x6: 69p


Store

Date

In-S

tore



Key Theme• Now Cheaper At Tesco: Supported by shelf

fins around the store

Supporting

Themes

• Fuel Save: Supported by till point sign and

banners

Key

Promotions

• 10% Off: 3 Bottles Or More Wine

• Finest Meal Deal For 2: £10

• Kellogg's Coco Pops: £2

• Tesco Finest Prosecco: £7.49

• Budweiser x 15 Bottles: £10

• Dolmio Sauces: £1

External / Car

Park

• Banners: Supporting fuel save and offers

• A-boards: Supporting fuel save

• Barbecue Items: In cages outside front

entrance

Front Of Store

(Theme

POS, Pallets)

• Special Offers: On front aisle ends.

Supported by header boards and shelf

edge strips

Mersea Island, EssexTuesday 16th June

Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Ladder Rack: Father's Day gifts and a free

standing display unit with Father's Day cards

• Special Offers: On aisle ends and ladder

racks

• Lunch Time Meal Deal: £3

Checkouts

(Theme,

Space,

Point Of Sale)

• Fuel Save: Sign at checkouts

This Weeks

Top 2 Deals• Cadbury Pouches: £1

• Capri Sun: £1

This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Selected Fresh Fruit: 3 for £1

• Bananas x6: 80p

Mersea Island, EssexTuesday 16th June

Store

Date

In-S

tore



Key Theme

• Price Lock: Is the main theme in store

supported by overhead signs through out

the store

Supporting

Themes

• Rollback: Continues in store supported by

tax discs around the store

Key

Promotions

• Three Barrels Whiskey: £13.48

• Courvoisier Cognac: £19.98

• Carlsberg x 20: £11.97

• Taylor's Fresh Coffee: £3.48 or 2 for £5

• PG Tips x240: £3.97

External / Car

Park

• Banners: Click and collect and Father's Day

• A-boards: Father's Day

• Garden Plants And Compost: On sale

Front Of Store

(Theme

POS, Pallets)

• Pallet: Cadbury chocolate finger pouches 2

for £2


Store

Date

In-S

tore



Seasonal

Aisle

• Father's Day: Cards and gifts supported by

header boards and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Kellogg's Coco Pops £2: Aisle end offers

Checkouts

(Theme,

Space,

Point Of Sale)

• Click And Collect: POS

• Asda Bank: POS

This Weeks

Top 2 Deals

• Cadbury Chocolate Fingers x2 Pouches: £2

• Ben And Jerry’s Ice Cream: £2.47

This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Cucumbers: 49p

• Cabbages: 49p


Store

Date

In-S

tore



Key Theme• Summers Here: Supported by a standee,

window sign and header boards

Supporting

Themes• Great Offers: On all aisle ends

Key

Promotions

• Echo Falls Wine: 3 for £10

• Lurpak: £3.25 or 2 for £5

• Galaxy And Twin Bars x6 Pack: 89p

• Dolmio Cooking Sauces: 90p

• Olive Oil By Napolina: £2.50

• Pilgrims Choice Cheddar: £2

• Pataks Cooking Curry Sauces: £1

• Pampers Nappies x10 Pack: £5

External / Car

Park• Banner: Offers in store

Front Of Store

(Theme

POS, Pallets)

• Standee: Offers

• Security Gate Shrouds: Summers here

Witham, EssexWednesday 17th June

Store

Date

In-S

tore



Seasonal

Aisle

• All Things Summer: Supported by header

boards, bus stops and shelf edge strips

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Father's Day: Aisle ends with gifts and cards.

Supported by a overhead hanging sign

• Baby And Toddler Event: Supported by

overhead signs and bus stops

• 25% Off Selected Wine: On an aisle end

Checkouts

(Theme,

Space,

Point Of Sale)

• A New ‘New Express’ Till: For 10 items or less.

• Enjoy Our Seasonal British Produce This

Summer: Signs

This Weeks

Top 2 Deals• Olive Trees: £30 or 2 for £20


This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Raspberries: £2 or 2 for £3

• Cucumbers: 49p

Witham, EssexWednesday 17th June

Store

Date

In-S

tore



Key Theme

• All Things Summer: Supported by bus stops

and shelf edge strips, lots of ‘New’ offer

promotions

Supporting

Themes• Great Offers: On all aisle ends

Key

Promotions

• Maltesers/M&Ms: £1

• Cereal Bars: £1

• Stella Artois x10: £8

• Lunch Deal: Main + Snack + Drinks –

cheapest free

• Walkers x6: 2 for £3

• Back Bacon: 2 for £4

• Andrex Quilts x9: £3.50

External / Car

Park

• Signs: Muller Corner Yoghurts x6 £1.94,

Fosters £7

• Window Sign: Maltesers £1, Cornflakes £1.50

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shrouds: Malteasers/M&Ms £1

• Pallets: Fosters £7, Stella Artois £8, Carlsberg

£9.99, Carling £8.49

• Flower Display

High WycombeTuesday 16th June

Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Free Standing Display Unit: Nivea Aftersun

Spray/Sun Spray £5

Checkouts

(Theme,

Space,

Point Of Sale)

• Father’s Day: Free standing display unit

• Chocolate/Snacks: At checkouts

This Weeks

Top 2 Deals• Andrex Quilts x9: £3.50


This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Red Grape Punnet: £2

• Cherry Tomatoes 420g: 99p

High WycombeTuesday 16th June

Store

Date

In-S

tore



Key Theme

• Father’s Day: Front of store display, with gifts

and offers, mainly of bottled beer. Also

present in the BWS aisle and checkouts.

Highlighted with hanging signs

Supporting

Themes

• Tastes Of The British Isles: Header boards

and hanging signs throughout the store

Key

Promotions

• Dine In For Two: £10 with free wine

• Mix And Match: 4 for £6 (salad meal deal for

two)

• Bacon: 2 for £4

• Grill, Meat, Fish And Poultry: 2 for £7/3 for £10

• Marinades And Sauces: 2 for £3

• Hand Cooked Crisps: 2 for £2

External / Car

Park

• Sign: Tastes of the British Isles, 20% off school

uniform

Front Of Store

(Theme

POS, Pallets)

• Display Unit: Father’s Day

• Flowers

• Stands: Wines

Milton KeynesTuesday 16th June

Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Tastes Of The British Isles: Overhead signs

seen around the store

Checkouts

(Theme,

Space,

Point Of Sale)

• M&S Banking: Leaflets on every checkout

• Confectionery: Sweet treats, crisps

This Weeks

Top 2 Deals

• Selected Prepared Meals: 2 for £7

• Selected Italian Meals And Pizza: 3 for £10

This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Selected Fruit: £2

• Mix And Match: 2 for £4 (Vegetables, salad

and fruit)

Milton KeynesTuesday 16th June

Store

Date

In-S

tore



Key Theme

• Pick Your Own Offers: We think the best

person to pick offers for you is you. Pick 10

products online from 100s available and

you'll save 20% on them every time you

shop. Confirm your 10 choices by 7th July

and get a £6 off £60 code to use in store or

online. This theme is supported by overhead

signs around the store

Supporting

Themes• Shop Online At Waitrose

Key

Promotions

• Dental Care Products: 3 for 2

• Waitrose Seriously Chocolate Bars x8: £4

• Heinz Ketchup: £1.50

• HP Sauce: £1.50


External / Car

Park

• Banner: Online delivery

• Car Park Security Shrouds: Online delivery

and pick your own offers

Front Of Store

(Theme

POS, Pallets)

• Father's Day: Gifts


Store

Date

In-S

tore



Seasonal

Aisle

• All Things Summer: Supported by bunting,

bus stops and header boards

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Father's Day: An aisle with gifts and cards

• Offers: On all aisle ends

• Wine 25% Off Selected

Checkouts

(Theme,

Space,

Point Of Sale)

• Pick Your Own Offer: Wrap arounds on all

checkouts

This Weeks

Top 2 Deals

• Easy To Cook Prepared Meals: £4.99 or 3 for

£10

• BBQ Food: 3 for £10

This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Strawberries Punnet: £2

• Snickered Fruit And Vegetables: 2 for £3


Store

Date

In-S

tore



Key Theme

• Sourced Locally: Supported quite heavily in

store with overhead signs, shelf edge strips

and shelf barkers

Supporting

Themes

• Good Deal Locally: Slogan on dump bins

around the store with various offers

Key

Promotions

• Thirst Pockets Extra Long x2: £1.69

• Fosters Lager x12: £8

• Nescafé: £4

• Ariel 3 In 1 Pods: £4.99 or 2 for £8

• Compost 60 Litre: 3 for £10

• Box Of Milk Tray: £4

External / Car

Park• Wall Signs: Supporting lots of offers

Front Of Store

(Theme

POS, Pallets)

• Stack: Andrex toilet paper x9 £3.50, Coca

Cola 1.75l £1.99 or 2 for £3

• Cage: Garden Plants

Mersea Island, EssexWednesday 17th June

Store

Date

In-S

tore



Seasonal

Aisle

• Barbecue Related Items: Crisps snacks and

chocolate

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Father's Day: Free standing display units with

DVDs in them

Checkouts

(Theme,

Space,

Point Of Sale)

• Good Deal Locally Dump Bins: At all

checkouts

This Weeks

Top 2 Deals• Stella Artois x12: £7

• Andrex Toilet Tissue x9: £3.50

This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Mixed Peppers x3: £1.50

• Tomatoes x6: £1

Mersea Island, EssexWednesday 17th June

Store

Date

In-S

tore



Key Theme

• All Your Favourite Things For Summer

• Swap And Save: Hanging signs through out

the store

Supporting

Themes• N/A

Key

Promotions

• 24 Year Old Single Malt Whiskey: £49.99

• Coleslaw: 65p

• Father's Day Cards And Bottle Bags: 79p

• Men's Esau De Toilette: £3.99

• Electric Shavers: £17.99

• Salad Cream: 79p

External / Car

Park

• Window Signs: Supporting All your favourite

things for summer/ swap and save and

special buys

• Lots Of BBQ Coals, Garden Plants And

Compost On Sale

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shrouds: Supporting All your

favourite things for summer

• Baskets Of Garden Plants

• Pallets: Carlsberg lager x10 £7

London Road, Colchester EssexMonday 15th June 2015

Store

Date

In-S

tore



Seasonal

Aisle

• Father's Day: Gifts supported by hanging

signs

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Father's Day: Gifts and cards supported by

header boards, shelf edge strips and

overhead signs

• Special Buys: Including lots of cleaning items

• Reduced Special Buy Items

Checkouts

(Theme,

Space,

Point Of Sale)

• Thank You For Shopping At Aldi: Wrap

arounds on all checkouts

This Weeks

Top 2 Deals• Filled Hanging Baskets: £3.99

• Carlsberg Lager x10: £7

This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Oranges x4: 69p

• Tomatoes x6: 69p

London Road, Colchester EssexMonday 15th June 2015

Store

Date

In-S

tore



Key Theme

• Shop And Save A Lidl Smarter: Testing own

label products against brands. Advertised

around store with large hanging signs and

header boards

Supporting

Themes

• Discover New Ideas: Central aisle displays

stacks of furniture/ tools/ gardening

equipment/ household goods… Highlighted

with signs

Key

Promotions

• Premium Larger: £2.79

• Cookie Crisp Cereal: £1.29

• British Strawberries: £1

• Honey Cured Streaky Bacon: £1.59

• Mandarin Segments: 44p

• Stock Cubes x12: 75p

• Bramley Apple Pie: £1.49

External / Car

Park

• Stacks: Compost

• Baskets: Pot plants

• Signs: Compost, decorative chips, Now

Recruiting

Front Of Store

(Theme

POS, Pallets)

• Display: Flower Market

• Pallets: Bottled water

BletchelyTuesday 16th June

Store

Date

In-S

tore



Seasonal

Aisle

• We Love British: ‘Traditional recipes and

authentic ingredients’ advertised in fish,

meat and poultry aisle

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Limited Offers- Hurry Hurry.... Signs seen

highlighting the reduced section

Checkouts

(Theme,

Space,

Point Of Sale)

• Nuts/ Seeds And Dried Fruits: Every checkout

This Weeks

Top 2 Deals• Butter Beans: 35p

• Baking Ingredients: 59p

This Weeks

Top 2 Deals

This Weeks

Top 2 Deals

(Fruit and

Veg)

• Mango: 69p

• Courgettes: 99p

BletchelyTuesday 16th June

Marketing

Cosine Weekly Grocery Insight Report 19th June