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This is a presentation I gave to the San Diego Press Club March 18, 2014. It covers what writers need to be aware of when creating online content they want found in the search engines.
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CONVERSIONS!
http://tinyurl.com/google-content-guidelines
● Review your page titles and snippets● Blocking Google● International● Mobile● Images and video● Indicate paginated content● Meta tags that Google understands● About rel="canonical"● Use rel="nofollow" for specific links● Hidden text and links● Cloaking● Link schemes
● Use canonical URLs● Author information in search results● Link to your Google+ profile using
rel="author"● Automatically generated content● Sneaky redirects● Doorway pages● Scraped content● Creating pages with malicious behavior● What is hacking or hacked content?● User-generated spam
Headline Here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc porta odio vel felis commodo, sed ullamcorper massa ornare. Phasellus quam erat, porta eget auctor consequat, lobortis non velit. Suspendisse potenti. Nullam consequat volutpat arcu, quis ornare est gravida
http://searchenginewatch.com/article/2290337/Matt-Cutts-Google-1s-Dont-Lead-to-Higher-Rankinghttp://www.searchenginejournal.com/matt-cutts-explains-important-social-media-signals-really/87277/
http://searchenginewatch.com/article/2307518/Google-SEO-How-Google-Impacts-Search-Results
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http://www.curata.com/blog/content-marketing-history-infographic
http://www.tinyurl.com/content-writers-manifesto/
