Ethical issues in marketing

Need for ethics in marketing Pricing lack of clarity in pricing. Counterfeit goods and brand piracy. Deceptive advertising. Copying the style of packaging in an attempt to

mislead consumers. Unethical practices in market research and

competitor intelligence. Unsafe products. selling at a loss to increase market share &

destroying competition in order to raise price.

Unethical issues in marketing

Obtaining research data without permission.

Targeting the vulnerable (children/old age people).

Over focus on materialism

Unfair or deceptive marketing practices

Portrayal of women in marketing efforts

ANTI-COMPETITIVE PRACTICES

OFFENSIVE AND OBJECTIONABLE MATERIALS-

CONCLUSIONS- Advertisers have to be especially careful to act

ethically at all times. They should extra care when advertising to

children. Advertising should not include promotion of

potentially harmful products. Avoid using psychological tactics to stimulate

demand.  Ethical abuses frequently lead to pressure

(social or government) for institutions to assume greater responsibility for their actions.