Upload
david-haddad
View
146
Download
2
Embed Size (px)
Citation preview
Cucina & Amore Brand Management
Produced by Gobee GroupSeptember 7, 2011
What did we learn?
Inconsistencies with packaging and shelving
Competition is fierce
…and not so fierce
Brand recognition
How does Cucina & Amore grow?
• Bigger orders• Expanding footprint• More product diversity on shelf• New Customers
Bigger Orders
• More consumers– Demos– Web presence– Coupons– Celebrity endorsements– Refined packaging
Expanded FootprintCUSTOMER Local NorCal California National
Costco XCost Plus X
CVS XWhole Foods X
Walgreens XRainbow (SF) XBerkeley Bowl X
Product Diversity on Shelf
New Customers
What does this all mean?
How will Gobee do this?
BrandResearch
Brand Management
Consumer Engagement
Brand Research
Customer Engagement
Consumer Research
Product Placement
Operational Requirements
Story Building
Brand Management
Cucina &
Amore
Events
Advertising Sales Kit
Product Design
Consumer Engagement
Social Media• Facebook• Twitter• Tumblr
Web • Newsletter sign-up• Videos • Animations• Recipes
Mobile• Find Cucina & Amore• Request Cucina & Amore• Use Cucina & Amore
Measuring Impact
• Increased Sales• Brand Awareness • New Customers• Coolness factor
Conclusion