Click here to load reader

Customer experience profile&PredictiveMarketing_R.Styatugin_31032015

  • View
    193

  • Download
    0

Embed Size (px)

Text of Customer experience profile&PredictiveMarketing_R.Styatugin_31032015

1. CompanyProle Makeyourdataclever CustomereXperienceProle , CleverDATA 31.03.2015. CustomerExperienceProle ,CleverDATA 31/03/2015 2. cleverdata.ru|[email protected] :, , , . ,: .... mail ATM web CC,IVR email mobile chat , ; . 3. cleverdata.ru|[email protected] ,? , 1958 ; ; ; . 1958 ; ; ; . 4. cleverdata.ru|[email protected] CustomereXperienceProle Digital , , , Scoring/Collecron 35% 87% 20% 2 , 66% 5% 10% 18% 63% 5 36 28% CLTV 35.2 75% 20% 18% 5. cleverdata.ru|[email protected] -CustomereXperienceProle? ; ; ; -; ; . 6. cleverdata.ru|[email protected] ? BigData RealTime Analyrcs ? ? ? Real-rme sampled- - BI , CIOFortune50Banks 7. cleverdata.ru|[email protected] Diculty Value Prescrip~ve Analy~cs Predic~ve Analy~cs Diagnosrc Analyrcs Descriprve Analyrcs What happened? Whatwill happen? Whydidit happened? Howcanwemake ithappen? 4DATA-driven 8. cleverdata.ru|[email protected] Data Preprocessing Feature Engineering Feature Selecron MachineLearning :,. . , , BackTesrng 9. cleverdata.ru|[email protected] capacity () 1 2 10. cleverdata.ru|[email protected] : GINI15% 38%82% 30% , 11. cleverdata.ru|[email protected] CustomereXperienceProler Webusage - CXP:? - CRM MobileApp RealTimeBidding(RTB) , , CustomereXperience Proler datamining, . 12. Customerexperience prole /CIM /RTIM /DMC 13. CIM - Campaign Management ; ROI. RTIM Real Time Interaction Manager ; ; ; . 14. cleverdata.ru|[email protected] CustomereXperienceProle 1. CustomereXperience; 2. ; 3. ; 4. (). Predic~veMarke~ng 1. ,.. ; 2. ; 3. Look-a-like. 1. campaign-,real-rme,DigitalMessagingCenter; 2. Web-; 3. Hadoop(DataManagement Plaorm).

Search related