WHY DON’T YOU LIKE ME?

An Insight into

Brand-Consumer Relationships and Managing Loyalty

WHY SHOULD CONSUMERS LIKE YOU?

THE RELATIONSHIP BEGINS WITH THE CONSUMER

AND CONTINUES TO THE BRAND

THE 4Ps HAVE CHANGED

SAY HELLO TO THE 7Ps OF SOCIAL MEDIA MARKETING

POSITION PERFORMANCE

PROXIMITY PRICE

PRESENCE PERCEPTION PROMOTION

WHAT’S HAPPENING IN 2015…

GIVE ME YOUR WALLET… NOW

LET’S GO SHOPPING…

YOUR DEVICE IS A SOCIAL BEING…

WHAT IS PRIVACY ANYWAY?

THE AGE OF ANTISOCIALISM…

THE ONLINE WORLD IS CHALLENGING

HOW MUCH IS TOO MUCH?

DO I KNOW YOU?

THANK YOU FOR CALLING CUSTOMER SERVICE

HOW CAN OUR CEO HELP YOU?

KNOWLEDGE IS POWER

CREATE SUSTAINABLE BRAND GROWTH

ENGAGEMENT = LOYALTY + COMMUNICATION

THE PLATFORM DOESN’T MATTER

IT’S NOT ABOUT LOYALTY CARDS

IMPROVE STAKEHOLDER LOYALTY

MARRY INBOUND & OUTBOUND

CLEAR OBJECTIVES DRIVE METRICS

DRIVE GROWTH & PROFITABLITY

IMPROVE BRAND SHARABILITY

REDUCE COMPETITOR AFFAIRS

FORGET PROGRAMS CREATE PRODUCTS

BUILD NATURAL ROI

FREQUENT VISITS SPEND PER VISIT

PROMOTION PARTICIPATION COST OF REWARDS

COST OF PROGRAMS NET REVENUE INCREASE

QUALITY DRIVES QUANTITY

INTEGRATE MEDIA, CUSTOMER & TRANSACTION TOUCHPOINTS

DERIVE CONSOLIDATED CONSUMER DATA

UNDERSTAND THE SEGMENT OF ONE

BUILD THE RELATIONSHIP Questions for the speaker

@INpressionist

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