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App marketing in multi channel world Presentation document

DIGITAL: Сергей Ивакин, Gett

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Page 1: DIGITAL: Сергей Ивакин, Gett

App marketing

in multi channel world

Presentation document

Page 2: DIGITAL: Сергей Ивакин, Gett

A snapshot of Gett52 000 CABS GLOBALLY

2K

cabs

6K

cabs

8K

cabs

36K

cabs

59 CITIES

WORLDWIDE

2500 CLIENTS

INCLUDING

HALF THE FORTUNE 500

+30M PASSENGERS

ANNUAL REVENUE

>$500M

RU

UK

ILUS

Page 3: DIGITAL: Сергей Ивакин, Gett

From GetTaxi to Gett

Page 4: DIGITAL: Сергей Ивакин, Gett

Key facts to know

• Gett is digital service app in 99% providing physical experience –

goods or services

• Gett is free application while 100% of customers provide revenue

for Gett

• Gett grows 300% every year and has plans to grow even faster

Page 5: DIGITAL: Сергей Ивакин, Gett

A snapshot of multichannel

marketing world

Digital

TV

App

specific

Radio

Press

OOH

Page 6: DIGITAL: Сергей Ивакин, Gett

Apps marketing development -

beginning

Digital

TV

App

specific

OOH

Radio

Press

Page 7: DIGITAL: Сергей Ивакин, Gett

Apps marketing development -

Development

Digital

TV

App

specific

OOH

Radio

Press

Page 8: DIGITAL: Сергей Ивакин, Gett

Apps marketing development –

Future state

Digital

TV

App

specific

OOH

Radio

Press

Page 9: DIGITAL: Сергей Ивакин, Gett

Every marketing director

would like to know ROI

Digital

TV

App

specific

Radio

Press

Very Easy to measure

OOH

Page 10: DIGITAL: Сергей Ивакин, Gett

Every marketing director

would like to know ROI

Digital

TV

App

specific

Radio

Press

Easy to measure

Very Easy to measure

OOH

Page 11: DIGITAL: Сергей Ивакин, Gett

Every marketing director

would like to know ROI

Digital

TV

App

specific

Radio

Press

Easy to measure

Difficult to measure

Very Difficult to measure

Very Easy to measure

OOH

Page 12: DIGITAL: Сергей Ивакин, Gett

Every marketing director

would like to know ROI

Digital

TV

App

specific

OOH

Radio

Press

Easy to measure

Difficult to measure

Very Difficult to measure

Very Easy to measure

Page 13: DIGITAL: Сергей Ивакин, Gett

Gett example:

Gett technologies changed industry standards:

• Estimated Time of Arrival is now 5-7 minutes

• Changes in tariffs made it possible to have a ride starting 50 RUR

• Make ride information absolutely clear

• Introduce convenient cardless payment

Modern technologies create enormous

opportunities and also set high obligations

Page 14: DIGITAL: Сергей Ивакин, Gett

Questions?

Page 15: DIGITAL: Сергей Ивакин, Gett