Digital Marketing

Fundamentals of Digital Marketing

Presented by Mohammed Azharuddin

About Me

Mohammed Azharuddin, Btech(CSE)

Adwords Certified Professional

8+ Yrs in Digital Marketing Services and Training

Guest Faculty for Digital Marketing in B-School

What is the Agenda ?

What is Digital Marketing ?

Why use Digital Marketing ?

Digital Marketing Strategies

Opportunities in Digital Marketing

Who can do this course ?

What Students Say about us ?

What is Digital Marketing ?

• Digital marketing is marketing technique that makes use of electronic

devices like desktops, laptops, phones and tabs.

• We focus on various internet medium for Digital Marketing.

Digital Marketing

Search Engines Websites Social

MediaMobile Apps Email Analytics

Traditional Vs. Digital Media Metric Paper Advertisement (DC) Digital Media Ads

Reach 1,333,668 Millions / Billions

Target Audience Low Very High

Engagement Zero Very High

Price Very Expensive Very Low

ROI No Guarantee High Returns

Rate Card of DC

Benefits of Digital Marketing

Reach Large Audience

Target the Right Audience

Cost Effective

High Return Over Investment

Scale the Business very fast

Digital Marketing Statistics

Growth in Indian Market is 14% YOYhttp://www.internetlivestats.com/internet-users-by-country/http://en.wikipedia.org/wiki/Global_Internet_usage

Digital Marketing

Website

SEO

Paid Marketing

•PPC•Display Ads•Video Ads

Social MediaNon Paid

PaidDigital

Analytics

Email Marketing

OnlineReputation

Management

Search Engine Optimization

• SEO is a process to achieve top ranks on organic search

results (Free Results)

• Search Engine rankings are achieved by following and

implementing various tactics in Site.

• Search engines ranks a website based on 200+ factors.

Paid Marketing • In Paid Marketing we use various channels like websites and

search engines to promote our services.

• Display Advertising on External Sites

• Ads in Mobile Apps

• Video Ads in YouTube

• Remarketing Strategies

Social Media Marketing

Generating the visitors and increasing the brand awareness using Social Networks

We target both paid and free marketing strategies in Social.

Facebook Pinterest

Google + Youtube

Twitter Linkedin

Email Marketing

To generate the business and leads using existing and new clients via email.

We study about email marketing strategies, newsletter design and practical examples of Email Marketing

Digital Analytics

Digital analytics is about analysis of the website reports to make decisions based on data

We work with Google Analytics for analyzing the website traffic.

Career Opportunities

Digital Marketer

Entrepreneur Start your own Business

Freelancer Work on individual projects

Online Earning Earn from AdSense/ Affiliate

Professional Job Work for a company

Who can do the course ?

• Candidates who are looking for Job Opportunities

• Business Owners for improving business

• Candidates interested in Online Earning

• Entrepreneurs to start new business ventures

Digital Marketing Job Profiles

• Digital marketing fresher's salary will be between 10K to 25K+ based on communications skills and education background.

• Common Job Profiles– SEO Professional– Adwords Account Manager– Social Media Specialist– Digital Marketing Consultant– Web Analytics Specialist

What our Student Say about us ?

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Read the Genuine Reviews of our Students

Want to Learn Online or Classroom Course ?

Visit our WebsiteOr

Call us on 9052425444 for details