1. Trnh by bi: LinkStar Communications CHIN LC TRUYN THNG THNG HIU H Ni, 04/2013 Trnh by bi: Mr. Qun Idea Vietnam Brand Communication Solutions Consultancy Co., Ltd

2. NI DUNG PHN TCH NH HNG K HOCH 1. PHN TCH Bi cnh Mi trng i tng 2. NH HNG Mc tiu Cng chng Chin lc Tuyn b 3. K HOCH Thng ip Chin thut Ri ro Ngn scH nh gi

3. NI DUNG PHN TCH NH HNG K HOCH DNG C NU CAO CP ELMICH1.1. BI CNH

4. Thng hiu/sn phm: Dng c nu cao cp Elmich Tnh hnh: Chnh thc ra mt thng hiu ti Vit Nam vo ngy 5/11/2011 Mong mun: Truyn thng thng hiu Yu cu: Tng nhn bit ca th trng, c bit l pha Bc K hoch: 6 thng, chia lm 2 giai on Thi gian trin khai: T thng 06 09/2013 v 09-12/2013 Ngn sch: 300 500 triu VN/ 03 thng u. TNG QUAN D N NI DUNG PHN TCH NH HNG K HOCH 1.1. BI CNH

5. N V CH QUN Doanh nghip: Cng ty TNHH Elmich Vit Nam Lnh vc kinh doanh: Sn xut hng gia dng cao cp xut khu v kinh doanh nhp khu cc mt hng gia dng cao cp trn th trng n t Chu u mang thng hiu quc t Elmich NI DUNG PHN TCH NH HNG K HOCH Elmich Vit Nam c quyn cc sn phm thng hiu Elmich vi hai nhn hiu Elmich v Smartcook, bao gm cc nhm sn phm chnh sau: Dng c nu Dng c lm bp Dng c trn bn n Dng c bo qun 1.1. BI CNH

6. - Thng hiu c xut x v c tin dng th trng kh tnh chu u - Thit k hin i, tinh t - Sn phm lm t cc cht liu c bit ( inox, s) an ton cho sc khe, d s dng v lau ra. - c thit k h thng nhn din thng hiu tng i bi bn v y . S - Phn khc gia dng cao cp ngy cng c NTD n nhn. - Ngi tiu dng ngy cng c xu hng yu thch cc sn phm xut x chu u, ng b, khng nh ng cp. - Cc sn phm nu mang thng hiu phng Ty gn nh cha c, ph bin l hng VN, TQ, Hn Quc. O - Gi bn tng i cao - Thng hiu cha c bit n rng ri ti th trng VN, truyn thng yu, c bit l online - Thng hiu sn phm cha tp trung vo c nhm i tng c th, cn dn tri trn nhiu nhm i tng mc tiu - Khi nim sp cht liu s cha c n tng nhiu trong tm tr ngi tiu dng VN W - Kinh t ang trong giai on khng hong, c nhiu kh khn, cnh tranh bi cc SP gi r. - C nhiu sn phm cnh tranh trc tip trn th trng - Ngi tiu dng vn thng mua cc sn phm dng c nu theo thi quen v truyn ming. T NI DUNG PHN TCH NH HNG K HOCH 1.2. MI TRNG CNH TRANH

7. NI DUNG PHN TCH NH HNG K HOCH 2.64 3.17 2.48 0.85 0.69 0.61 0.51 0.48 0.21 0.19 Happy Cook Sunhouse Goldsun Supor Viet Nam Korea King Hai Phong Trung Quoc Kim Khi Thang Long Han Quoc Tng kho st (n=300) S mu: Tt c p vin ngnh nu gia dng Theo kho st ca AC Nielsen nm 2013, Tng Quan Th Trng i vi ngnh hng nu gia dng, 3 thng hiu chnh ni bt l Happy Cook, Sunhouse v Goldsun. Cc nhn hng khc vn cn yu vi khong cch kh xa. 1.2. MI TRNG CNH TRANH

8. NI DUNG PHN TCH NH HNG K HOCH S mu: Tt c p vin ngnh nu gia dng Theo kho st ca AC Nielsen, nu ch tnh ring ti th trng H Ni, hin nay Happy Cook, Sunhouse, Goldsun l 3 thng hiu c s dng v nhn bit nhiu nht. Happy Cook vn dn u nhng v th khng vt tri nh ti th trng pha Nam. Trong khi , nhn tng quan, d nhn thy Sunhouse v Goldsun l 2 thng hiu c chin lc tp trung khai thc chnh ti th trng ny nht. 1.2. MI TRNG CNH TRANH

9. NI DUNG PHN TCH NH HNG K HOCH Phn nhm 1 (n=142) Phn nhm 3 (n=50) 2.9 2.1 2.8 0.8 0.9 0.6 0.4 Happy Cook SunhouseGoldsun Supor Viet Nam Korea King Trung Quoc S mu: Tt c p vin 3.5 3 2.2 0.9 0.3 0.8 0.6 Happy Cook SunhouseGoldsun Supor Viet Nam Korea King Trung Quoc 1.9 3 1.7 1.2 0.9 0.7 0.5 Happy Cook Sunhouse Goldsun Supor Viet Nam Hai PhongHan Quoc Phn nhm 2 (n=115) Theo nghin cu ca AC Nielsen, Happy Cook ch gi v tr u trong phn nhm i tng 1, i vi 2 phn nhm v tr ca Happy Cook v Goldsun c v cn bng. Sunhouse l nhn hiu ni tri trong lng NTD phn nhm 3 1.2. MI TRNG CNH TRANH

10. NI DUNG PHN TCH NH HNG K HOCH Theo nghin cu ca AC Nielsen, c im nh v vi tnh cch NG CP hin ch c HappyCook v Goldsun to c trong tm tr ca ngi tiu dng, tuy nhin vn cha phi l nh v u tin v mnh. 1.2. MI TRNG CNH TRANH

11. NI DUNG PHN TCH NH HNG K HOCH nh v: Nh sn xut v xut khu dng c nu n cao cp bng Inox, nhm chng dnh hng u ti Vit Nam. Sn phm cng ngh Hn Quc Ngun gc: Vit Nam Phn phi: Siu th, i l, ca hng gia dng ln nh Knh mua sm HTVCo.op ca Co.opMart Cc website thng mi in t u im: Xut hin ti Vit Nam hn 5 nm qua c qung b, ph bin rng ri v c s tin tng v ng h ca NTD H thng phn phi rng khp c nc Mu m p v a dng. Mt s sn phm Thit k c c trng ring, th hin ng thng ip l sn phm mang n nim vui, hnh phc Nhc im: Sn phm i chng, dn tri trn nhiu mt hng v nhm i tng khch hng. Sn phm cn c nhiu ngun phn phi khc nhau kh kim sot cht lng. Vn nn hng nhi, hng gi Thng tin v sn phm cha r rng v y Bin vic nu nng thnh nim am m I TH CNH TRANH CHNH1.2. MI TRNG CNH TRANH

12. NI DUNG PHN TCH NH HNG K HOCH Bin vic nu nng thnh nim am m Tp trung ch yu vo vic pht trin cc knh phn phi, activation ti cc quy trong siu th, m rng mng li i l. 1.2. MI TRNG CNH TRANH I TH CNH TRANH CHNH

13. NI DUNG PHN TCH NH HNG K HOCH nh v: Sn xut v phn phi gia dng, nh bp cao cp ca Vit Nam. Sn phm cng ngh Hn Quc Tp trung 3 dng sn phm chnh l Cho chng dnh, ni Inox v ni Nhm Ngun gc: Thng hiu thuc tp on Sunhouse Vit Nam Phn phi: Siu th, i l, ca hng gia dng ln nh. Quan h mt thit vi cc siu th Cc website thng mi in t Knh TVShopping Tp trung th trng ni a v ng Nam u im: Xut hin ti Vit Nam hn 10 nm c qung b, ph bin rng ri v c s tin tng v ng h ca NTD H thng phn phi rng khp c nc Mu m p v a dng, u t vo thit k (B ni ANOD) C 1 nh my t ti Hn Quc v 1 nh my ti Vit Nam Nhc im: Sn phm i chng. Sn phm cn c nhiu ngun phn phi khc nhau kh kim sot cht lng. Vn nn hng nhi, hng gi 1.2. MI TRNG CNH TRANH I TH CNH TRANH CHNH The best name in cookware

14. NI DUNG PHN TCH NH HNG K HOCH Cc hot ng tri n khch hng khp cc tnh thnh Cc chng trnh khuyn mi, bc thm trng thng ti cc siu th ln Bi PR trn bo Hot ng x hi: Nhng tri tim ng cm B ni ANOD Sunhouse t gii thng : Du n thit k Vit Nam 2012 1.2. MI TRNG CNH TRANH I TH CNH TRANH CHNH

15. nh v: To nn gi tr gia tng cho cuc sng thng qua vic sn xut v cung cp gia dng p ng nhu cu hng th cuc sng. Hng Vit Nam cht lng cao. Phn khc trung cp Ngun gc: Vit Nam Phn phi: Siu th, i l, ca hng gia dng ln nh Trn 3000 i l v hn 20 trung tm bo hnh, chm sc khch hng Quan h mt thit vi cc siu th in my Cc website thng mi in t Knh TVShopping u im: Xut hin ti Vit Nam kh lu nm c qung b, ph bin rng ri v c s tin tng v ng h ca NTD H thng phn phi rng khp c nc Mu m p v a dng Xut khu sang th trng chu u Nhc im: Ngun gc sn xut trong nc (Vit Nam) Sn phm i chng, dn tri trn nhiu mt hng v nhm i tng khch hng Sn phm cn c nhiu ngun phn phi khc nhau kh kim sot cht lng. Vn nn hng nhi, hng gi NI DUNG PHN TCH NH HNG K HOCH Cuc sng tin nghi 1.2. MI TRNG CNH TRANH I TH CNH TRANH CHNH

16. NI DUNG PHN TCH NH HNG K HOCH nh v: S tinh t, hin i v cht lng ng tin cy. Mang n cuc sng mi ti p hn cho cn bp ca bn Ngun gc: Trung Quc SUPOR l cng ty ln th 3 trn th gii v sn xut dng c nh bp Phn phi: Siu th, i l, ca hng gia dng ln nh Quan h mt thit vi cc siu th in my Cc website thng mi in t Knh HomeShopping Vivi u im: Thng hiu v cht lng c khng nh trn khp th gii Trn 20 nm kinh nghim sn xut, c mnh danh: Chuyn gia th gii v ch to ni p sut Xut hin ti Vit Nam hn 5 nm qua v c qung b, ph bin rng ri u t vo xy dng hnh nh v truyn thng (M Tm l i s thng hiu) c s tin tng v ng h nht nh ca NTD Mu m p v a dng Nhc im: Truyn thng c u t nhng cha bi bn, nh git Sn phm cn c nhiu ngun phn phi khc nhau kh kim sot cht lng. Vn nn hng nhi, hng gi. Ngun gc Trung Quc vn mang li nhiu tm l e ngi. 1.2. MI TRNG CNH TRANH I TH CNH TRANH CHNH

17. NI DUNG PHN TCH NH HNG K HOCH M Tm l i s thng hiu Supor ti Vit Nam Tuy nhin t c tin tc/ s kin no lin quan sau 1.2. MI TRNG CNH TRANH I TH CNH TRANH CHNH

18. Ngi s dng Ngi mua NI DUNG PHN TCH NH HNG K HOCH KHCH HNG MC TIU Ngi ph n theo phong cch mi To phong cch ring qua sn phm s dng L nhm ngi hin i, thch cp nht nhng xu hng mi Thch cc sn phm cao cp, cc sn phm c ngun gc Chu u C gu thm m cao Quan tm v mu m 43% 1.3. I TNG

19. NI DUNG PHN TCH NH HNG K HOCH Nhm 1 Kch thc phn khc 43% Li sng Cp nht xu hng mi, l ngi hin i Thch giao tip vi bn b khi rnh C gu thm m kh tt D b thuyt phc bi li gii thiu ca ngi khc Ngi d tnh NHN KHU HC Gm c 3 nhm tui nhng nhm tr t 25- 35 tui chim a s (46%) Tng lp kinh t: AB (53%) Cng vic: Cng chc cp trung/ chuyn vin (27%), ch ca hng/ ch c s kinh doanh (9%) Hc vn cao: t i hc tr ln (37%) Nhu cu v dng c nu n S dng cc dng c nu n cao cp Dng c nu n l ngun cm hng La chn dng c nu n cng th hin ng cp Quan nim v nu n Thch nu n v mi bn b n thng thc By bin bn n theo phong cch phng Ty Thch nu nhng mn n nhanh gn khng mt nhiu thi gian Hnh vi mua sm Mua ngay khi gp sn phm va Khng quan tm v gi Thch mua cc sn phm t tin nht Sn phm c ngun gc Chu u c tc ng tich cc n nhm NTD ny Ngun thng tin tham kho khi mua sm: Ca hng/ siu th/ trung tm mua sm, kin t bn b (tin tng nht Knh mua sm ch yu: Siu th Dp mua sm chnh: khi sn phm ht/ h, gp mu m va Cc phng tin truyn thng thng theo di Bo, tp ch, tivi, internet 3 bo thng xem: Gia nh & x hi, Ph n VN, Sc khe v i sng 3 tp ch thng xem: Tip th gia nh, Th gii ph n, Thi trang tr 3 knh tivi thng xem: VTV 3, VTV1, Truyn hnh H Ni 1 Gi thng xem tivi: 6-12pm 3 website thng truy cp: 24h.com.vn; dantri.com.vn; vnexpress.net KHCH HNG MC TIU1.3. I TNG

20. Ngi s dng Ngi mua NI DUNG PHN TCH NH HNG K HOCH Ngi ph n tm kim s hon ho Quan tm n gia nh, tn trng kin ngi thn, l ngi ni tr m ang Kt hp truyn thng v hin i S dng cc sn phm ni ting, gi cao nhng c cht lng tt Mua sm c k hoch, quan tm v gi Quan tm n cc sn phm thn thin vi mi trng 17% KHCH HNG MC TIU1.3. I TNG

21. NI DUNG PHN TCH NH HNG K HOCH Li sng Kt hp truyn thng v hin i Thch s gn gng, ngn np Quan tm gia nh v tn trng kin ngi thn Quan nim s dng sn phm ni ting gip nng cao hnh nh c nhn Hi lng vi nhng g ang c Hnh vi mua sm Mua sm c k hoch Ch mua cc sn phm ph hp vi kinh t gia nh Tm kim sn phm ng gi ng tin Hng Vit Nam cng c cht lng cao Tm hiu thng tin sn phm cn thn trc khi mua NHN KHU HC Gm c 3 nhm tui nhng nhm tr t 25-35 tui chim a s (51%) Tng lp kinh t: C (66%) Cng vic: Cng chc cp trung/ chuyn vin (24%), ch ca hng/ ch c s kinh doanh (4%) Hc vn: t i hc tr ln (33%) Nhm 3 Kch thc phn khc 17% Quan nim v nu n Cm thy t ho khi c khen nu n ngon, thch nu n Bp l khu vc quan trng Quan tm n thit k/ by bin cc dng c trong bp Nhu cu v sn phm Thch s dng cc sn phm thn thin vi mi trng La chn dng c nu n cng th hin ng cp Ngun thng tin tham kho khi mua sm: Ca hng/ siu th/ trung tm mua sm, kin t bn b (tin tng nht), kin m/ ngi ln tui trong gia nh Knh mua sm ch yu: Siu th Dp mua sm chnh: khi sn phm ht/ h Cc phng tin truyn thng thng theo di Bo, tp ch, tivi 3 bo thng xem: Gia nh & x hi, Ph n Th , Sc khe v i sng 3 tp ch thng xem: Th gii ph n, Gia nh & x hi, Hnh phc gia nh 3 knh tivi thng xem: VTV 3, VTV1, Truyn hnh H Ni 1 Gi thng xem tivi: 6-12pm KHCH HNG MC TIU1.3. I TNG

22. Ngi s dng Ngi mua NI DUNG PHN TCH NH HNG K HOCH Ngi ph n truyn thng L nhm ngi thch li sng truyn thng Khng c nhu cu s dng sn phm cao cp hay nhn hiu ni ting t quan tm n mu m, xut x ca sn phm Quan tm v gi 40% KHCH HNG TIM NNG1.3. I TNG

23. NI DUNG PHN TCH NH HNG K HOCH Li sng Thch li sng truyn thng t giao thip vi bn b Khng thuc typ ngi nng ng Khng d b thuyt phc bi ngi khc Hnh vi mua sm t quan tm n mu m, xut x ca sn phm Khng chn mua cc sn phm t Quan tm v gi Sn phm c ngun gc Chu u khng c tc ng tich cc n nhm NTD ny NHN KHU HC Chia u c 3 nhm tui (31%,32%, 37%) Tng lp kinh t: C (60%) Cng vic: l nhm c t l ni tr + ngh hu cao nht (33%) Hc vn:khng cao (53% c trnh cp 2+ cp 3) Nhm 2 Kch thc phn khc 40% Nhu cu v dng c nu n Khng c nhu cu v dng c nu n cao cp Quan nim v nu n Thch nu nhng mn n nhanh gn khng mt nhiu thi gian Khng quan tm nhiu n vic thit k/ by bin cc dng c trong bp Ngun thng tin tham kho khi mua sm: Ca hng/ siu th/ trung tm mua sm, kin t bn b (tin tng nht Knh mua sm ch yu: Siu th v ch Dp mua sm chnh: khi sn phm ht/ h Cc phng tin truyn thng thng theo di Bo, tp ch, tivi 3 bo thng xem: Gia nh & x hi, Sc khe v i sng, Ph n Th 3 tp ch thng xem: Tip th gia nh, Th gii ph n, Hnh phc gia nh 3 knh tivi thng xem: VTV 3, VTV1, Truyn hnh H Ni 1 Gi thng xem tivi: 6-12pm KHCH HNG TIM NNG1.3. I TNG

24. Khch hng mc tiu Thng tin, truyn thng C quan chc nng D lun, x hi i Chng i th cnh tranh Chuyn gia trong ngnh Khch hng tim nng NI DUNG PHN TCH NH HNG K HOCH I TNG LIN QUAN1.3. I TNG

25. Cc b ni tr hin i, iu kin kinh t cao Phng vin bo, i, tp ch chuyn ngnh. Thanh tra th trng Kim nh cht lng. Mng x hi, Din n, Hi nhm mua sm, sc kho, m thc, gia nh Ph n tr, c tri thc, hin i, thu nhp cao Chuyn gia m thc, u bp Nh sn xut, i l, phn phi NI DUNG PHN TCH NH HNG K HOCH CNG NG LIN QUAN1.3. I TNG

26. N TNG NG LI NI DUNG PHN TCH NH HNG K HOCH Trong vng 06 thng cui nm (k t 05/2013), thng hiu Elmich s chim gi Cm T Kho: nu CAO CP vi v tr ln lt: + Top 2 trong tm tr khch hng mc tiu ti H Ni. + Top 5 trn cng c tm kim online. + S lng khch hng tm n cc showroom, gi in hotline t vn tng trng u 10-30% hng thng so vi trc khi trin khai. (cam kt da trn mc o lng cui cng qu II.2013) 2.1. MC TIU

27. CHN DUNG V HNH VI tui: 25-35 Gii tnh: N c im: Cp nht xu hng mi, l ngi hin i Thch giao tip vi bn b khi rnh C gu thm m kh tt D b thuyt phc bi li gii thiu ca ngi khc Ngi d tnh Thu nhp: A, B Lm vic: Mua sm : Sinh sng: Gii tr: NI DUNG PHN TCH NH HNG K HOCH 2.2. CNG CHNG MC TIU

28. Du lch: Lin lc : Di chuyn: Giao tip: tui: 25-35 Gii tnh: N c im: Cp nht xu hng mi, l ngi hin i Thch giao tip vi bn b khi rnh C gu thm m kh tt D b thuyt phc bi li gii thiu ca ngi khc Ngi d tnh Thu nhp: A, B NI DUNG PHN TCH NH HNG K HOCH CHN DUNG V HNH VI2.2. CNG CHNG MC TIU

29. NI DUNG PHN TCH NH HNG K HOCH CHN DUNG V HNH VI2.2. CNG CHNG MC TIU i vi vic nu nng

30. NI DUNG PHN TCH NH HNG K HOCH i vi dng c nu bp CHN DUNG V HNH VI2.2. CNG CHNG MC TIU

31. NH GI I TH v GII PHP NI DUNG PHN TCH NH HNG K HOCH 2.3. CHIN LC nhvsnphm Phn khc khch hng Cao cp Trung cp Bnh dn Bnh dn Trung cp Cao cp Happy Cook Sp Vit Nam, cng ngh HQ Sc mnh dn tri Tp trung mnh min Nam Goldsun Sp Vit Nam Tp trung sc mnh ti HN Sunhouse Sp Vit Nam, cng ngh HQ Tp trung sc mnh ti HN Supor Sp Trung Quc Sc mnh dn tri Cha mnh ti HN Elmich - Lm ni bt ngun gc, phong cch Chu u. -Tp trung sc mnh ti th trng HN i u trc tip - Lm ni bt nh v cao cp, ng cp vt tri. To v th cao hn, khng i u - Lm ni bt nh v cao cp, ng cp vt tri. Khng ng lo ngi

32. CNG C XUT S DNG A I S A S Digital Frame LCD POSM Event Sponsorship FB ads Print Ads Online P.R Offline P.R Infomercial TV FB Seeding Forum Seeding E-mail Marketing SEO Adword Website Activation SMO Youtube Vlog Online or Offline Contest NI DUNG PHN TCH NH HNG K HOCH 2.3. CHIN LC

33. CC TNG THC HIN Xy dng 01 serie Youtube Vlog (c th kt hp cng ngi ni ting mang c trng phong cch ca chn dung khch hng mc tiu) hng dn ch bin cc mn n cao cp, tinh t ca phng Ty, s dng chnh cc sn phm ca Elmich lm ni bt nh v phong cch CAO CP ca thng hiu. T chc 01 Cuc thi kt hp Offline v Online (Contest) dnh cho cc b ni tr hin i, ph n tr yu thch nu n: Thi offline ti 1 a im, s dng cc sn phm ca Elmich. Sau chp nh mn n a ln vote trn microsite/facebook. Kt hp i bi P.R v cuc thi. Song song vi l mt s chng trnh, hot ng khuyn mi c bit nhn ngy gia nh VN 28/06, Ph n VN 20/10 kho lo lng ghp hnh nh v truyn ti thng ip thng hiu i km. Tng km coupon mua hng theo hnh thc co-brand vi cc thng hiu ng cp v thi trang, m thc, du lch, ci hi .v.v... C th ti tr cho cc cuc thi nu n: Masterchef hoc kt hp vi cc Khu th cao cp t chc cuc thi nu n trong cc event nhn cc ngy l, hi. => ng b, thng nht v mt hnh nh thng hiu lun gn lin vi cc yu t Cao Cp, phong cch phng Ty, Thng Lu. NI DUNG PHN TCH NH HNG K HOCH 2.3. CHIN LC

34. TNG CH O CHIN DCH 3 THNG U T chc 01 Cuc thi kt hp Offline v Online (Contest) dnh cho cc b ni tr hin i, ph n tr yu thch nu n: + Nhn dp Ngy gia nh VN 28/06 + Ko di khong 1,5 thng, chia ra lm 04 bui thi loi theo tng tun vo CN, 01 bn kt v 01 chung kt + Thi offline mi tun ti 01 a im thu ht nh Trung tm thng mi, siu th hoc Khu th cao cp. + S dng cc sn phm ca Elmich trong cc bi thi. + Chp nh mn n a ln vote trn microsite/facebook => chn cc th sinh vo vng sau. + Chung kt thi v mi cc chuyn gia m thc chm im, trao gii trc tip, khng vote online. + Kt hp cc bi P.R v cuc thi, hnh nh kho lo lng ghp gn lin vi sn phm/ thng hiu Elmich + t gian hng, quy trng by, POSM, Activation ti im thi. Song song vi l mt s chng trnh, hot ng khuyn mi c bit nhn ngy gia nh VN 28/06, tng km coupon mua hng theo hnh thc co-brand vi cc thng hiu ng cp v thi trang, m thc, du lch, ci hi .v.v... NI DUNG PHN TCH NH HNG K HOCH 2.3. CHIN LC

35. KCH BN TRIN KHAI GIAI ON 3 THNG U Xy dng microsite, fanpage s chia kin thc, thng tin v cc b quyt nu n, m thc, chm sc sc kho. To cng ng ph n am m nu n + b ni tr hin i Sng to Content phc v SEO i bi P.R tng trust. Chun b t chc Contest Activation Khuyn mi Event Sponsorship T chc contest FB Seeding Forum Seeding PR FB Ads Adwords POSM/ Coupon LCD Digital Frame Informercial TV SMO SEO Forum Seeding PR SMO FB seeding Informercial TV SEO FB ads Print ads Activation Khuyn mi Event Sponsorship Pre-Booming 05 - 06/2013 Booming 01- 28/06/2013 Seeding 06/2013-09/2013 NI DUNG PHN TCH NH HNG K HOCH 2.3. CHIN LC

36. NH V THNG HIU Elmich l nu/ Dng c nu bp CAO CP Th hin NG CP, SANG TRNG, TINH T c Ngun gc Chu u hng ti i tng Khch hng l cc b ni tr hin i v ph n tr am m nu n c thu nhp + iu kin kinh t cao. NI DUNG PHN TCH NH HNG K HOCH 2.4. TUYN B

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