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Cadbury Campaign Elyn Chen The Gunners Agency

Elyn BMA349 - Cadbury Presentation Slides

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Page 1: Elyn BMA349 - Cadbury Presentation Slides

Cadbury CampaignElyn ChenThe Gunners Agency

Page 2: Elyn BMA349 - Cadbury Presentation Slides

Today’s Presentation

GOALS• Increase market share• Increase profit

The Gunners Agency• Team Structure and Capabilities• Example Work

Current Problems and Issues• Target market audience issue• Current marketing tools

Recommendation• Future Marketing Strategies• Future Communication Tools

Page 3: Elyn BMA349 - Cadbury Presentation Slides

The Gunners Agency

• Over 20 experience in the industry• Specialises in marketing strategy, advertising

campaigns, and social media marketing• A team of specialists across different areas• Created successful campaigns of household brands

such as Kelloggs, Arnotts Biscuits, and Pauls Milk

Page 4: Elyn BMA349 - Cadbury Presentation Slides

Current Problems

• Target audience of people aged over 25• Confusing messaging with the use of Cartoons in

current advertising campaigns• TV Advertisement• Magazines

Page 5: Elyn BMA349 - Cadbury Presentation Slides

Marketing Strategies

TacticMobile Application

TacticCommunity service program

TacticSocial media channelsCompetition

Community Services

Social Media

Digital Strategy

Increase market audience, sales and brand awareness

Page 6: Elyn BMA349 - Cadbury Presentation Slides

Social Media Strategy

• Increase product exposure by having an online presence across social media channels such as Instagram, Facebook and Twitter

• Personalised advertisement campaigns (i.e.: Target specific products to peoples’ interests

• Photos competition on Instagram to increase brand and (new) products awareness

Page 7: Elyn BMA349 - Cadbury Presentation Slides

Community Service Strategy

• Community Service Programs• Exposure to rural areas• Winning the hearts of people in different age groups

Page 8: Elyn BMA349 - Cadbury Presentation Slides

Digital Strategy

• Mobile apps for both Android and Apple (IOS)• Promote brand awareness• People can browse through products and know where

to buy them• Push notification to customers according to what they

like

Page 9: Elyn BMA349 - Cadbury Presentation Slides

Net Revenue (in Millions) in the Asia Pacific Region

2013 2014 20151,450

1,500

1,550

1,600

1,650

1,700

Net Revenue

Page 10: Elyn BMA349 - Cadbury Presentation Slides

Forecast Net Revenue (in Millions) in the Asia Pacific Region with new marketing strategies are implemented

2013 2014 2015 2016 20170200400600800

1,0001,2001,4001,6001,8002,000

Net Revenue

Page 11: Elyn BMA349 - Cadbury Presentation Slides

Why work with us?

• The sky is endless• Capture more market

shares• Increase revenue• Fun team

Page 12: Elyn BMA349 - Cadbury Presentation Slides

Thank you!