Fuse digest 02

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1. NOV. 14 360 NEWS FEB. 15 DIGEST 02 2. ATL . , Digest Fuse . 3. PrintOOH Digital Events Ambient Research Law & Order 360 TV 4. 5 , 5. 1. Law&Order: 1. Similar Web -10 , , . Similar Web, , eBay, Twitter Wikipedia. Gazeta 2. -2 . , . Kommersant 3. Sanoma Hearst Shkulev Media . RBC 5 6. 5 1. Law&Order: 4. , , . , , Gazeta 5. . , , 25% . Ria 7. 2014-, 2015- 8. 2. Research 2014 2014- . GlobalWebIndex , . , : GWI, 57% Googke+, Twitter - . GlobalWebIndex. : GlobalWebIndex 9. 2015 2015 , GlobalWebIndex, V, , VPN-, -. 2015 GWI Facebook. - . , . 2014 - , 2015 . 2015 GlobalWebIndex. : GlobalWebIndex 2. Research 10. 11. 3. Ambient Tip-Top Yes Stick Website Youtube , . , , . , , , , , . Tip-Top Yes Stick. , ? feeltiptop.co.nz Tip-Top , . , , . 12. McDonalds Pay with lovin Youtube 3. Ambient McDonalds . 14 : , , . 1 . 13. Distracting Thumb , 4 5 . , . . , . 3. Ambient 14. BMW Transformation BMW . , BMW. , , . 3. Ambient 15. Emily McDowell Studio Valentine Fogcasting , , . -, , . , . , , . Youtube 3. Ambient 16. - 17. RBC 5.Digital , 5. , 17%. , , , , . 18. Penguin Classics Little Black Classics Website 80- Penguin Classics (80 ) - . - Amazon . 5.Digital 19. Ikea Emoticons Youtube iTunes, Google Play 5.Digital Mobile Ikea . , , Emoticons. . Emoticons Ikea App Store Google Play . 20. Ray Ban Reflections Vimeo True Detective , Ray Ban. , , Ray Ban. App Store. 5.Digital Mobile 21. Uber Google maps Uber Taxi Google Maps . , . Uber, , , , . 5.Digital Apps 22. Choose your view Youtube Choose your view, . . , . , Youtube. Youtube 5.Digital 23. 5.Digital Philips SpeedTouch , , . Philips 8 SpeedTouch. , . Youtube 24. 25. - 2014 , 2015 . 24% - - , (-4%), (-7%) 5.TV 26. 27. Evolve If they find it 6.Print , , . , , , . , . 28. Indoor 29. , , : , - . . 10 , . 30 , , . 7.OOH & Indoor Youtube Website 30. REI Subzero , ? -, . REI . , , - , . 7.OOH & Indoor 31. 32. 9. 360 campaigns NSPCC Be Share Aware Youtube , . , , , . , . - , -. 33. www.cybermarketing.ru 12-14 SNCE 12-14 M-Health Congress 12-13 eTarget 12 17 iCOMference http://iotconf.ru/ http://www.etarget.ru/ http://mhealthcongress.ru/ http://snce.ru/ru http://runet-id.com/event/icomf15/ 34. 360.omd.ru OMD Fuse slideshare 360_News : marina.babayan@fuse.omd.ru