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“Get a mac” campaign

Get a mac - IMC CAMPAIGN

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Page 1: Get a mac - IMC CAMPAIGN

“Get a mac” campaign

Page 2: Get a mac - IMC CAMPAIGN
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My job is not to be easy on people .

My job is to make them better .

- Steve jobs

Page 4: Get a mac - IMC CAMPAIGN

April Fools Day in 1976

STEVE JOBS , STEVE WOZNAIK & DONALD

WAYNE

Incorporated January 3, 1977 

CUPERTINO , CALIFORNIA

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The roller coaster begins

2nd may 2006 “GET A MAC” Campaign was launched

PC was played by “John Hodgman”

TBWA/ Chiat Day launched 19 ads in 1st year and 47 more ads in next 3 years of campaign

Mac was played by “Justin Long”

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Campaigns ran for 4 years 2006- 2010

Tv ads were created by TBWA/Chiat/Day

Broadcasted in US, CANADA, AUSTRALIA, NEW ZEALAND , JAPAN AND UK

66 small ads of 30 seconds each

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Not exactly “TECH SAVY”Ready to switch from PC to MAC

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APPLE PCICONIC DESIGN DEPENDS ON THE

MANUFACTURER

SLEEK LIGHT AND DESIGNED TO LOOK COOL

IN MACINTOSH , CPU & MONITOR WERE HOUSED IN 1 SINGLE UNIT

PC WERE HUGE BULKY AND LOTS OF WIRES

DIFFERENT LOOKS GIVEN BY DIFFERENT DESIGNER

Page 11: Get a mac - IMC CAMPAIGN

OPERATING SYSTEM

SPECIFICATION

USER INTERFACE

MAC RUN OS X , OPTION TO UPGRADE TO NEW OSX

MOSTLY PREINSTALLED , IF UPGRADED PIRATED VERSION IT CRASH SO EACH TIME

YOU HAVE TO BUY

BETTER HARDWARE OPTIMISATION WITH BETTER SPEED AND CAPACITIES WIDE RANGE AND DIFFERENT KIND OF

HARDWARE

LAUNCHPAD – SCREEN FULL OF APP ICONS FOR EASY ACCESS

CREATE AS MANY DESKTOP YOU LIKE

ONLY ONE DESKTOP AND EASY ACCESS TO ONLY APPS SHOWN ON THE DESKTOP

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BROADCASTING ON TELEVISION WORD OF

MOUTH

ONLINE

PRINT MEDIA

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Success

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ROMI

42% growth in market share

1.3 million MAC by end of 2006

39% hike

500 $ million

every year

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Presented by Priyanka Banerjee

Amritpal Virk Ankur Sharma

Awanish Tripathi Sunday

OmoyajowoAnurag Sureka