Upload
priyanka-banerjee
View
154
Download
0
Embed Size (px)
Citation preview
“Get a mac” campaign
My job is not to be easy on people .
My job is to make them better .
- Steve jobs
April Fools Day in 1976
STEVE JOBS , STEVE WOZNAIK & DONALD
WAYNE
Incorporated January 3, 1977
CUPERTINO , CALIFORNIA
The roller coaster begins
2nd may 2006 “GET A MAC” Campaign was launched
PC was played by “John Hodgman”
TBWA/ Chiat Day launched 19 ads in 1st year and 47 more ads in next 3 years of campaign
Mac was played by “Justin Long”
Campaigns ran for 4 years 2006- 2010
Tv ads were created by TBWA/Chiat/Day
Broadcasted in US, CANADA, AUSTRALIA, NEW ZEALAND , JAPAN AND UK
66 small ads of 30 seconds each
Not exactly “TECH SAVY”Ready to switch from PC to MAC
APPLE PCICONIC DESIGN DEPENDS ON THE
MANUFACTURER
SLEEK LIGHT AND DESIGNED TO LOOK COOL
IN MACINTOSH , CPU & MONITOR WERE HOUSED IN 1 SINGLE UNIT
PC WERE HUGE BULKY AND LOTS OF WIRES
DIFFERENT LOOKS GIVEN BY DIFFERENT DESIGNER
OPERATING SYSTEM
SPECIFICATION
USER INTERFACE
MAC RUN OS X , OPTION TO UPGRADE TO NEW OSX
MOSTLY PREINSTALLED , IF UPGRADED PIRATED VERSION IT CRASH SO EACH TIME
YOU HAVE TO BUY
BETTER HARDWARE OPTIMISATION WITH BETTER SPEED AND CAPACITIES WIDE RANGE AND DIFFERENT KIND OF
HARDWARE
LAUNCHPAD – SCREEN FULL OF APP ICONS FOR EASY ACCESS
CREATE AS MANY DESKTOP YOU LIKE
ONLY ONE DESKTOP AND EASY ACCESS TO ONLY APPS SHOWN ON THE DESKTOP
BROADCASTING ON TELEVISION WORD OF
MOUTH
ONLINE
PRINT MEDIA
Success
ROMI
42% growth in market share
1.3 million MAC by end of 2006
39% hike
500 $ million
every year
Presented by Priyanka Banerjee
Amritpal Virk Ankur Sharma
Awanish Tripathi Sunday
OmoyajowoAnurag Sureka