Getting Your Head In the Penalty Game - SMX East Session on Earning Authority - Successful Link Acqusition & Auditing Advice

Penalty GameGetting Your Head

In The

Identifying and Dealing With Link-Based Penaltiesby Sha Menz@ShahMenz

#SMX East 2014

link penalties

@ShahMenz #SMX East 2014

Why do we have to deal with

them?@ShahMenz #SMX

East 2014


risk


retribution


reward

what is your situation?


“am I safe?”


no penalty here


NO

but I just want to build more

good links



Download the Slide Deck

listen to the

experts!

Paddy Moogan Mozcon 2014

https://seomoz.box.com/shared/static/3t8992l7b3p1wab2tq57.pdf

https://seomoz.box.com/shared/static/3t8992l7b3p1wab2tq57.pdf


life is good


traffic drop!

“What should I do?”



identifythe problem


manual actionsviewer


Start with the Manual Actions viewer in Google Webmaster Tools

https://www.google.com/webmasters/tools/manual-action


www.barracuda-digital.co.uk/panguin-tool/

http://www.barracuda-digital.co.uk/panguin-tool/



www.barracuda-digital.co.uk/panguin-tool/

http://www.barracuda-digital.co.uk/panguin-tool/


Nail down algorithm changes that affect your site

Google AlgorithmChange History

http://moz.com/google-algorithm-change

penguin alert?



“Penguin works by balancing Good vs Bad to provide a value. If that value is below a threshold you are affected by

Penguin. With this in mind the effectiveness of any negative SEO

strategy is based on the proximity of the target site to that threshold.”

www.epiphanysearch.co.uk/blog/2014/05/disavow-file-faqs/

http://www.epiphanysearch.co.uk/blog/2014/05/disavow-file-faqs/

http://www.epiphanysearch.co.uk/blog/2014/05/disavow-file-faqs/

manual actionsviewer



https://support.google.com/webmasters/answer/2604824




Disavow


is it safe?



YES

beware of pitfalls


updating disavows


Disavow Links Tool Help Document

https://support.google.com/webmasters/answer/2648487?hl=en

combine your files


update = overwrite


format errors


.txt


Downloads are not text files!

UTF-8or

7-bit ASCII


comment bloat


file size limit


2Mb



your file has been trimmed

URL structure


best practice


entire domains


Use specific URLs only when unnatural links are on coveted domains

why?


unseen links@ShahMenz #SMX

East 2014

zombie links


be careful!


eliminate mistakes


@disdit_

http://www.disdit.com/why-disdit.php

Manage Disavow Data

disdit.com

http://www.disdit.com/why-disdit.php

how longwill it take?


feels like



Waiting for Godot (/ˈɡɒdoʊ/ GOD-oh[1]) is an absurdist play by Samuel Beckett, in which two characters, Vladimir and Estragon, wait endlessly and in vain for the arrival of someone named Godot

butthere is good

news


updated cache= disavowed links!


#Yay! Learn more

http://www.hiswebmarketing.com/tell-link-disavowed/

doing the work


© Brandignity


own your mistakes


“You are what Google thinks you are”

until you can prove otherwise@ShahMenz #SMX

East 2014

learn to loveprocess


Start with data


become abloodhound


An easier wayto get your Google data

@TonyMcCreathSWAT GWMT

Exporterhttp://seo-website-designer.com/SWAT-Google-Webmaster-Tools-Exporter


this is helpful!

http://seo-website-designer.com/SWAT-Google-Webmaster-Tools-Exporter

combine and de-duplicateGoogle Analytics referral traffic

Google Webmaster ToolsBing Webmaster Toolsopensiteexplorer.org

Mine the SERPsMajestic SEO

SEMrushahrefs



mine links from Google SERPs


use links:domain.com + “keyword phrase”

link analysis


3 critical elements


the link


this is a paid review


anchor text manipulation


irrelevant links


the domain


Don’t get this wrong!

Would you keep a linkfrom this site?


mit.edu

perhaps not


msl1.mit.edu

the profile


Look for patterns!

remember


© Wildblogger


you will need


a toolkit


browser plugins




Download the Chrome plugin

Redirect Path

https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll

https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll


User Agent Switcher for Chrome, Firefox, Opera...

User Agent Switcher

Default User Agent

User Agent Switcher – Googlebot

http://chrispederick.com/work/user-agent-switcher/





https://www.majesticseo.com/reports/site-explorer/map

https://www.majesticseo.com/reports/site-explorer/map


Download Mozbar

MozBar

http://moz.com/tools/seo-toolbar

http://moz.com/tools/seo-toolbar

Analyse Backlink Data

@TonyMcCreathSWAT Backlink

Checkerhttp://seo-website-designer.com/SWAT-BackLink-Checker


he did it again!

http://seo-website-designer.com/SWAT-BackLink-Checker

Add the ultimate guideto link analysis


Ultimate Link Identification Guide

http://www.spamflag.com/link-identification-guide/

sending requests


finding viable contacts The usual suspects – Domaintools Contact through domain registries

Use Reverse IP Lookup ToolsUse reverse image search

Match incidental dataAsk other link targetsFollow Social trails


cover the basics


secret weaponnudo.io


domain contact finder for spanish language web sites!

sign up for nudo.io

http://nudo.io/

fix what you own


fake forum profiles, article directory submissions, spammy social bookmarking profiles

send email


be human, be honest, be helpfuldon’t treat webmasters as the enemy

protect your Brand at all costs

submit forms


Check for third party contact forms at country specific domain registries

nowthink outside the

(mail)Box


Ask yourself


how can I adapt link acquisition ideas to step up

my link removal

game?@ShahMenz #SMX East 2014

remember


everythinginvolves humans


clients


webmasters


Webspam team reviewers


last of all


avoid the pitfalls


reinventing manipulative link

techniques


being afraid to make your case


not checkingreferral data!


Don’t lose non search-dependant traffic & conversions at any cost!

getting lost in the penalty tunnel


Damaging the Brand

poorly planned or executed link

removal campaigns will do this@ShahMenz #SMX

East 2014

@ShahMenz @rmoov

USA (786) 348-2163UK (020) 7993-4810

Australia (02) 6145 2065

always remember,help is just a tweet away!


Marketing

Getting Your Head In the Penalty Game - SMX East Session on Earning Authority - Successful Link Acqusition & Auditing Advice