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1. The Himalaya Drug Company is a company established by M. Manal
in 1930 and based in Bangalore, India.2. It produces health care products under the name Himalaya Herbal Healthcare, which include ayurvedic ingredients. 3. It is spread across locations in India, the United States, the Middle East, and Europe. while its products are sold around 60
countries.4. The company has 70 researchers
that study herbal and ayurvedic herbs and minerals.
The executive chairman is MR. RAVI PRASAD and PHILIPE HAYDON is the CEO of the company.
Introduction
HISTORY
1930 – Mr. M Manal formed the Himalaya Drug company.
1934 – Launch of Serpina,the world’s first hypertensive drug.
1955- Liv.52, a heptoprotective drug is launched and goes on to become one of the world’s top selling drug.
1975- An advanced manufacturing facility is set up in Banglore.
HISTORY1996 – The company opens its US office at
Houston, Texas.1998 – The animal health product range for
commercial livestock is launched.2001 – The company adopts a new unified
brand equity.
2003 - It was awarded an ISO 9001:2000 certification.
2005 – Himalaya celebrates 75 years.
Few products of Himalaya
Baby CareHimalaya's doctor-endorsed Baby care range from naturally derived ingredients is thoroughly assessed for mildness to baby's delicate skin, hair and eyes. Keeping hygiene and baby's comfort as our topmost priorities, the products address conditions like diaper rash and infantile dry skin. We have divided our range into 'Pre-Bath', 'Bath' and 'Post-Bath' categories, with specially designed products for each.
SKIN CARE
• THERE ARE PEOPLE WITH DIFFERENT TYPES SKIN.
• THERE SKIN MAY BE OF DRY, NORMAL (OR) OILY .
• NOW A DAYS DUE TO POLLUTION AND DUST THE SKIN IS GETTING SPOILED.
• SO THE COMPANY IS PROVIDING DIFFERENT TYPES OF MEDICINES .
Skin Care
Health care• The company is mainly concentrating on childrens, womens
and old aged people health.
• The products mostly consist of pure herbs that are found in different parts of india.
• Jagrithi this programme was started to raise awareness among women health. And main aim was to educate womens about common health problems.
• The herbs used in these medicines are alovera,ashwagandha,tulasi,neem,ginger,turmeric,vetiver ,mucuna..etc..
Pharmaceuticals • Inspired by Ayurveda, Himalaya's pharmaceutical range, promoted
exclusively through doctors, addresses multiple health conditions. Our 60 strong product portfolio includes therapeutics, wellness products, prescription dermaceuticals and oral health products for men, women and children. The information in this section is not intended to be a substitute for professional medical advice. We urge you not to use the same to diagnose or treat your problem.
• Today, Himalaya is ranked thirty-one amongst 500 top pharmaceutical companies in India. Our brands, Liv.52, Cystone, Bonnisan and Septilin are leaders in their categories. In fact, Liv.52, a hepato-protective, is the only herbal medicine to be ranked amongst the top ten bestselling medicines in the country.
SWOT ANALYSIS
High Awareness
Depth<Breadth
ReliabilityService effectivenessService empathy
Quality, Trustworthy
Security
History, Heritage, Experience
Behavioural Loyalty
THE TAG LINE OF HIMALAYA COMPANY
GET ON WITH YOUR LIFE
THANK U
