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46%Engaged Users
WomenEngaged Profile
268MEngagementsDavao
Source of Engagement
HoneyPot i s a so f tw a r e a pp l i ca t i o n t ha t a l l ow s b r a nd ow ne r s t o An a ly z e & En g ag e
w i th cus t om e r s us i ng t he i r ba s i c i n fo r m a t i o n , be ha v i o r &
se nt im e nt .
McKinsey Social Analysis Report
Honeypot is anchored on customer decision journey
Comparative Analytics
Customer Mind-Share Analysis
Multiple Profiling Service
Key Benefits
• Understand behavior by looking at how users engage with other brands.
• Build usersegmentation based on its interest.
• Gain deeper insight by looking at the profile of usersengaging per brand of interest.
Competitive Analytics
Campaign Engagement Comparison
Monthly Performance Benchmark
Key Benefits
• Compare brand performance against competition by Like, Reaction, Comment & Share
• Evaluate the time, frequency, day, messaging & topic competitors use to gain engagement.
• Gain current & historical competitive intelligence
Campaign Impact Analytics
Campaign Engagement Analysis
Campaign Impact Analysis
Key Benefits
• Identify which competitor campaign generated high number of new users or existing users.
• Know your competitors’ user behavior with respect to specific campaign.
• Gain campaign-related sentiment and use it as insight to know competitor’s strategy
Retention &AcquisitionService User Retention & Acquisition Performance
Key Benefits
• Compare & Rank your brand performance in acquiring or retaining users
• Know if you’re A&P investment value is increasing by evaluating rate of retention.
• Track your competitors’ loyalty performance on a monthly basis
User Retention Breakdown
CustomerEngagementAnalytics
Daily Sentiment Chart
Customer Sentiment & Response
Key Benefits
• Configure brand sentiments into actionable insights either by Service, Product or PR
• Automatically filter which user comment you want to instantly address
• Generate report for operational groups to address user sentiments.
Customer Matching Service
Engaged Followers
Affiliate Brands
Social Media
Mobile Number
Traditional CustomerSource
Gender Social Status
Percentage Match
Location
Knowing our Customer
QWorking with Customer
Sign up on our HoneyPot Configuration Form
Login to HoneyPot Dashboard
Select Analytics for Basic or Comparative & Engagefor Sentiment or Response
Monitoring & Engagement made easy
Engagement – Any Facebook activity that can be a Like, Comment, Share or Reactions.
Total Unique Users - All unique users who engaged at least once in a defined period.
New Users - Users who engaged in a campaign but never in any prior campaigns.
Existing Users - Users who engaged in any prior campaign and also in the current campaign
Monthly Returning Users (MRU) - Users who engaged in the previous months and the current month.
Monthly New Unique Users (MNU) – Unique users that only engaged in the current month.
User MindShare Count - The number of users who engage in both your brand and other brands.
Retention Rate - Percentage of returning users over total unique users from the previous months.
1x, 2x, 3-Nx – Count of Monthly Returning Users (MRU). Measurement for loyalty.
HoneypotTerms
