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When people commit to podcasts, their consump=on
increases significantly
Edison Research: Infinite Dial Study. 2014
One in five weekly podcast listeners consumes six or
more podcasts a week.
Thanks to the mobile nature of podcasts, people can take
them anywhere…
…to the gym, in the car, out for a walk.
Podcast listeners are: Looking For
ways to consume ad free media
Affluent
Serious about Podcast listening
More Likely to be Social Media Users
Schedule one large chunk of =me to record your podcast rather than
several smaller chunks
Let yourself “get in the flow” for your podcast. Set aside a couple hours for your show.
Ask someone to come on your show, and find a
=me to record
Send your guest a meeting invite to get the podcast on
everyone’s calendar.
We record our podcasts with GoTo Mee=ng. It’s easiest for our approach.
GoTo Meeting
Skype
Easy, straightforward recording tool
Easy, straightforward recording tool
Audio slightly more stable Audio somewhat less stable
Does not require advanced equipment or techniques to
get good quality
Works better with advanced equipment and audio
techniques
Somewhat more expensive ($40-$50/month). Could use
for free if # of users is limited to three per episode.
Somewhat less expensive but should purchase
additional software to ensure audio quality
VS
When you book your guests, send podcast
guidelines
Let them know what to expect during the
recording.
Learn as much as you can about guests before the show.
Use a pre-show questionnaire. We built ours with Formstack.
Make the podcast host responsible for recording
the podcast
Before you hit record, do one last show review. Make
sure everyone is ready.
Our podcasts include host-‐read commercials for
our sponsors
If you have commercials in your podcast, record them separately from the show.
AYer you’ve recorded all your audio, save your
files. GoTo Mee=ng has a built-‐in tool to do this
Send files to your producer via DropBox. Tip: Want to make your producer’s life easier?
Propose an episode title.
The amount of edi=ng you do is somewhat determined by the
personality you want your podcast to have.
We want our podcasts to be authen=c and do light edi=ng to achieve this.
At a Minimum: Make sure guests and hosts are at the same audio level. We use Levelator for this.
Cut out obvious delays and mistakes.
Insert pre-recorded opens and closes.
We use Audiobag for this.
Insert your commercials into your show.
Once your show is ready to be heard, add it to your hos=ng pla[orm.
We use Podbean for Social Pros and Libsyn for Content Pros. Once there, shows automatically go into feeds on iTunes and aggregators like Stitcher.
Tip: Upload your finished audio to Speechpad, a
word-for-word transcription service that
charges $1/minute. Trust us, it’ll make the next
step much easier.
Use the best moments from each show to create
a blog post.
If you don’t use Speechpad for this step, assign someone to take notes
and write up highlights for you.
The day the show goes live, email your guests to
let them know
Encourage guests to share the episode. Tip: Send a digital “badge” guests can
use on their website or blog.
Promote each episode on as many social channels as you can
Have an email list? Promote it there, too. Run display ads. Find places to
promote your show.
Use your podcast to make more content
Use podcast content in additional content assets. Post a monthly recap on your blog or
create a ‘greatest hits’ eBook of the most valuable points discussed during your show.
Real PeopleDoing Real Work
In Social Media
A Piece of My Mind 3 Minutes at a Time
Strategies and secrets of TOP content
marketers unlocked
Visit Our Site to Listen to Episodes from our Top Podcasts: