How to Put More Media into Your SocialWednesday, October 5, 2016

CB Smith-Dahl Director, community bridge video

is your businessthe social in your media

on one of these platforms? how about these ones? and are they effective for you?effective or no?which platforms excite You?

ENGAGEMENT

audio stills video : all get more

the basics

Stephen KingIf you don't have the time to read, you don't have the time or the tools to write.

Goals for what youll post, when, and where.Should also have a realistic budget of time including conversation/engagement.The best social strategies are matched to measurable outcomes.ROI, Conversion Rates, Call to Action, etc. based on your business model.Social strategy should match your brand and audience consistently.social media strategy

audioGood for customers who have time for listeningUsually for download, sometimes streaming, on mobile devicesPlatforms include:

stillsGood for customers who want products that look goodSocial Media Gold for comments and sharesPlatforms include:

videoGood for customers who want to see & hearProducts or Value in motionSocial Media Platinum for shares and brand connectionPlatforms include:

8 seconds

for your tech plan worksheet

recording audio hardware

Phone orTablet

Pre-Amp*

Microphone

Headphones

$35$5-200$30$500

recording & editing audio software

Android: Rec Forge II

iOS: BossJock$5$9

taking Stills hardware

PhoneorTablet

Camera Accessories

$500$5-500LensesFiltersLightsMountTripodMonopodStabilizer

taking Stills software

Photo Software

Drawing Software

Free

FreeprismaAnd many moreiOs & Android

recording VIDEO hardware

Pre-Amp*

Microphone

HeadphonesCamera Accessories

$35$5-50$30$500

$5-500PhoneorTablet

video editing software

Android/Windows Tablet: Power Director

iOS: iMoviefree/in app$5

Adriana Trigiani, Viola in Reel LifeThere's nothing an artist needs more - even more than excellent tools and stamina - than a deadline.

Technology assessmentPersonalizedOne on one feedbackEquipment list based on your budget

1 hour meeting1 hour researchShopping list of prices/links

Social media assessmentPersonalizedOne on one feedback5 Creative ideas to improve engagement

1 hour pre-meeting1 hour meetingWritten followup summary

Easy yes- 3 optionsoption A: option B: $197$197

Social media trainingNo more than 5 LearnersPersonalized trainingIncludes instructional handouts

3 person min/5 max 2 x 1 hour trainingsInst. handouts

option C: $197

Technology assessmentPersonalizedOne on one feedbackEquipment list based on your budget

1 hour meeting1 hour researchShopping list of prices/links

Social media assessmentPersonalizedOne on one feedback5 Creative ideas to improve engagement

1 hour pre-meeting1 hour meetingWritten followup summary

Easy yes- 3 optionsoption A: option B: $197$197

Social media trainingNo more than 5 LearnersPersonalized trainingIncludes instructional handouts

3 person min/5 max 2 x 1 hour trainingsInst. handouts

option C: $197$97$97$97

video seo advice from salesforce(My name is CB and I approve this message)Include keywords in your title, description, and tags. Always add a call to action. Choose (or make) an attractive thumbnail.Keep titles short for social sharing (50 characters or less)Tag fully, tag often. Use closed captioning. (And correct if needed.) Add your video to a playlist.

future techVR= Virtual RealityAR= Augmented RealityPlatforms include:

Q&A

resourcesVideo 101 + More http://nofilmschool.com iPhoneography http://iphonephotographyschool.com/ Audio Tutorials & Reviews http://transom.org Photography Accessories https://photojojo.com/More photo/audio equipment: http://amazon.com Social Media Trends http://www.digitalbuzzblog.com/ & Also http://sproutsocial.com/insights/

CB Smith-Dahlcb.smithdahl.comhttp://communitybridgevideo.com cb@communitybridgevideo.com

@mssmittyb@communitybridgevideo