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I am what I share Michal Pastier

I am what I share - Michal Pastier for BabelCamp 2014

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Michal Pastier has presented interesting cases - how important is the insight into customer knowledge.

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  • 1. I am what I shareMichal Pastier

2. Why communication based on cultural insightworks more effectively than on product benefit? 3. annoying shadow 4. NATURAL INSIGHTS: 5. INSIGHT: PHOTO TREND BEAUTY TUTORIALS 6. Oxford Dictionaries Word of the Year 2013 - SELFIE 7. Beauty tutorials - Over 6 million subscribers, 300 videos. 8. IDEA:SELFIE BEAUTYTUTORIAL WITH ATWIST 9. Bankov kampane na mladch 10. INSIGHT: HIPSTER GADGETS APPLE PARODY 11. IDEA:NEW GADGET APPLESTYLE VIDEO 12. INSIGHT: PEOPLE WITHOVERSIZED CAMERASARE FUNNY 13. IDEA: MAKE FUN OF THISATTENTION HUNT 14. INSIGHT: NEW RITUAL PEOPLE LOVE TOSHARE LEAKED INFO 15. IDEA:LEAKEDPRESENTATION 16. Jak rozit portfolio vmnnch objektiv proOlympus OM-D a PEN ?FotogrillPage 53 17. PleitostLid miluj fotit sv jdlo.Page 54Fotogrill 18. Problm Fot jej ale tak dlouho, a jim vychladne.Page 55Fotogrill 19. Koncept: Olympus FotogrillSpeciln objektiv pro OM-D a PEN, kter ohv jdlobhem focen.Page 56 20. Koncept: Olympus FotogrillJdlo je mon fotit nkolik minut a pestonevychladne.Page 57Fotogrill 21. Technologick nrt 1/2Fotogrill 22. FotogrillPage 59Technologick nrt 1/2 23. OM-D a PEN maj vmnn objektivyPage 60 24. INSIGHT: CHAT IS MORE THANGAMES 25. IDEA: INTERACTIVECHATBOT 26. FAN MADE AUDI PRINT: 27. FAN MADE AUDI PRINT: 28. FAN MADE AUDI PRINT: 29. FAN MADE AUDI PRINT: 30. FAN MADE AUDI PRINT: 31. FAN MADE AUDI PRINT: 32. FAN MADE AUDI PRINT: 33. FAN MADE AUDI PRINT: 34. RESULT 35. RESULT 36. INSIGH: TEEN PRIVACY 37. IDEA: SPECIAL FB LOGOUT 38. Rytmus was 4x more effective thanclassic ad. 39. INSIGH: CRAZY ADDICTION 40. IDEA: NEW NAME 41. Package 42. Anti-stress package 43. INSIGH: LONG IS NEW SHORT 44. IDEA: FULL BOOK IN STATUS 45. INSIGHT: NUMBER MEANING 46. IDEA: PACKAGE DESIGN 47. A case of 2008 Chateau Lafite-Rothschildprice in 2011: 48. A case of 2008 Chateau Lafite-Rothschildprice in 2011: 18 000.00 Euro 49. INSIGHT: COUNTRY OF ORIGINPROBLEM 50. Chinese gooseberry 51. IDEA: NAME CHANGE 52. Kiwi pure marketing name 53. In 1959, the name Chinese gooseberry was changed to ,kiwi fruit, after New Zealand's national bird, the kiwi small,brown and furry, like the fruit. 54. INSIGHT: Color are emotions 55. IDEA: NAME CHANGE 56. Turbulence,Tornado WatchArsenicDead SalmonMetro at 5Weekend in the CountryQuietudeRejuvenateCozy Cottage 57. Colors in the purple family generated up to 31 percent higherrevenue when creatively named. 58. LAST SLIDES 59. I am what I share 60. I am not a camera 61. I am a foodphotographer :)