Imagine Executive Summary

FULL-SERVICE INTEGRATED MARKETING

WWW.IMAGINEDC.NET

We love the challenge of making great work. Founded in 2004 with $14 and a dream, and with over twenty-five years of marketing and branding experience, we’ve often seen the issues our clients are going through and come to the table with more than talent – we offer relevance, results, and time-tested ideas.

Our focus is on the end result – your bottom line. By quickly uncovering the tactics that work, and eliminating the ones that don’t, we are able to establish a strategy that delivers both short-term impact and long-term growth.

Whether involved with creative concepts, digital strategy and design, marketing plan development, search engine marketing and web design, logos and corporate identity, inbound marketing or social media, we understand the necessary role we will need to play to deliver high-impact, cost-effective marketing.

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HONEST, UNABASHED ADVICEIf something doesn’t make sense for your business, we’re not afraid to tell you. A straightforward approach is critical in today’s business world.

SPECIALIZATIONWe’re not all things to all people. We excel in select industries because we’ve taken the time to learn and understand them.

AN INTEGRATED APPROACHThe more vendors you have involved, the less consistency you get, and less sense that your mar-keting is going to make to the rest of the world. The best approach to marketing – including its timetables and budgets – is by using one agency as a partner to implement the entire plan. Every-thing is created with one cohesive strategy in mind.

WE KEEP IT SIMPLEEvery business has a story that should be discovered, not contrived. Our job is to dig deep and uncover the true core of your brand – the raw, honest story that sets each client apart.

WE THINK BIGThere is nothing more disruptive to the status quo than a small group of big thinkers.

WE LIVE DIGITALWe know garbage when we see it, and we know success the moment it happens. Our approach to connecting with consumers is by providing value to their lives, not latching on to fads.


THE COMPLETE MARKETING AGENCYAs an integrated marketing firm, we are able to concentrate on a clear, compelling and consistent message across all media. We leverage every appropriate marketing channel to make sure that you are seen, heard, and remembered. With our project analysis, we are able to measure our work’s effectiveness and provide data to support it.

BRAND DEVELOPMENT Logo DesignName GenerationCompetitive AnalysisCommunication Guidelines

DIGITAL Web DesignSearch Engine OptimizationSocial Media Strategy Social Media DesignOnline AdvertisingEmail Marketing

STRATEGY Marketing Plan Development Advertising Strategy Inbound Marketing Sales Consulting Reputation Management Brand Advocacy

RESEARCHMarket Research Customer Surveys Custom Research Reports Online Marketing Audits Brand Review/Consultation

COLLATERAL Stationery PowerPoint Presentations Print PublicationsBrochures/Sales SheetsAnnual ReportsDirect Mail DesignTradeshow Booth DesignCustom IllustrationPromotional ItemsPhotographySignageVehicle Wraps


BRANDS THAT TRUST IMAGINE

Management and Training Consultants, Inc.“Maximizing Human Potential®”

As part of our life’s passion, we are very active in local charities. The “Imagine Better” Project is our way of reaching out to local non-profits, letting them know that there’s a team of marketers, designers and volunteers in their own back yard, looking to help.

Design is at the heart of what we do, and the work we provide the charities we serve is the same

quality that Imagine is known for.

Logos/IdentityWeb Design

Print Collateral

DESIGN


CONSULTING VOLUNTEERISM

Design only goes but so far. Knowing your unique fundraising and advocacy strategy is critical.

We help you put it together.

Brand DevelopmentMarketing StrategyPublic Relations

Sometimes all a charity needs at the moment is feet on the ground.

We love to help, and aren’t afraid to get our hands dirty.

FundraisingEvent Support

Council/Board Service


Our causes span a broad range in sizes and missions, but they all make a measurable difference within our community. If you know of a nonprofit that could use some marketing help, please send them our way or visit www.imaginebetterproject.org to learn more.


“After working with several marketing firms, our company was in dire need to contract with a marketing firm that could in an expeditious manner, understand, undertake and turn around our entire “ailing” marketing efforts, and that is exactly what Imagine did. What I found exemplary about Imagine was the ability to capture the essence and needs of our company, brand it, package it and market it. It’s been a great experience working with a marketing team that I feel care as deeply for their end product as much as we do for ours.”

Sonia Sivit-ValdizanFounder and Managing Partner, Sparkles! Child Care Centers

“I wanted to take the opportunity to thank you for all the work your staff have put forth to assist Greehan, Taves, Pandak & Stoner in giving our website a much needed face lift. The finished product is crisp and clean and maintains the professionalism we aspire to give our clients daily. The patience and helpfulness shown by your staff is truly remarkable. Thank you for all that Imagine has done to produce our new website.”

Sharon E. Pandak Greehan, Taves, Pandak & Stoner

Imagine is unique among firms in that, while they are very creative and knowledgeable, they’re also in tune with the needs of their clients. When you make a request or suggestion about how you would like something changed, they often counter with a solution that meets your business needs better than your original suggestion. Truly, Imagine is a great partner.

Andrea Whaley Director of Events, Prince William Chamber of Commerce

COME SEE US SOMETIME 9415 West StreetManassas, Virginia 20110Phone: 703 873 7740

Email: [email protected]

9415 WEST STREET • MANASSAS, VA 20110 • 703 873 7740

[email protected] • WWW.IMAGINEDC.NET