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Hi, I’m Nicole. Blogger Social Media Educator Etsy Shop Owner Digital Entreprenuer
@SparklyNicole
First Instagram post: 12/19/10
Why Instagram is different
Be seen: ! Users post less frequently, most posts are seen
! No algorithm (or minimal involvement) ! Users typically follow fewer accounts
Engaging: ! Easy & normal to engage with people with like interests ! Hashtags make all the difference for posting & searching
Where do followers come from? ! People that knew me from other places online
! Liking & commenting on photos
! Giveaways
! Photo Challenges & Surveys
! Collaborations
! Others mentioning me in photos
! Providing value others can’t
! Posting content regularly & using hashtags
Growing your following ! Engaging with others
! Like & comment on others’ photos regularly
! Time consuming but worth it
Recent Changes
! Paid scheduling & managing multiple accounts with Hootsuite
! Landscape and portrait photos now available
! More ads and better suited to user
Photo Apps • Snapseed – editing colors & fixing light • PicFrame – excellent for collages • Rhonna Designs – text & stickers • Phonto – text & your own fonts • Lenslight – light effects • Squaready – any photo into a square
Search the App Store & Google Play for new & popular apps. Strive to be unique.
Tips for Hashtags
Start your own
Participate in others
Identify the following types of hashtags in your niche: Broad – Pinpointed – Popular – Popular in the niche
Hashtag Tips
Only hashtags you add will count.
Added to timeline when photo was posted, not when hashtag is added.
Creative Content Everyday life
Behind the scenes Out of the ordinary Photo Challenges
Surveys Featuring followers (with permission & caution)
Contests (following Instagram’s guidelines) Quotes Facts YOU!
Entertain the lifestyle that compliments your audience.
Dos & Don’ts of Instagram
• Do follow as many people as you can keep up with. • Don’t post blurry photos. • Do keep it positive. Always. Everywhere. • Do unfollow if you don’t enjoy someone’s content. • Don’t post too many photos of one thing. • Don’t ask for shoutouts or follows. • Don’t ask “What app is that?” or other irrelevant Q’s • Do direct people back to yourblog.com • Don’t buy followers or likes. • Don’t be bummed out by unfollowers. • Do block those who write offensive things.
Takeaways
Research and identify relevant hashtags.
Like great photos in relevant hashtags.
Schedule time to be active on Instagram.