What is beauty ?

Charlotte Lee 2013 Msc Marketing

The Definition of Beauty1

2 The 5 Beauty Sub-Sectors

1 - THE DEFINITION OF BEAUTY

WHAT IS BEAUTY?

Are there objective standards of beauty?

Or is beauty in the eye of the beholder?

Must art be beautiful to be great art?

What is the role of the experience of beauty in a

good life?

1 - THE DEFINITION OF BEAUTY

Five Main Beauty Segmentation

Toiletries

Hair Products

SkincareMakeup

Fragrances

PERFUME

2 The 5 Beauty Sub-Sectors

PERFUME TYPE

Color

Anti -

Oxydant

UV

Filter

Title in here

Water

Title in hereAlcohol

Title in here

Fragrance

Fragrance Type

1. Eau Fraiche< 8% Fragrance

2. Eau de Toilette6 ~ 12% Fragrance

3. Eau de Perfume12 ~ 20% Fragrance

4. Perfume15 ~ 40% Fragrance

Perfume

Component

SMELL OF PERFUME

Les notesde tete

Les notes de coeur

Les notes de fond

Olfactive Pyramide

• Hesperides: Lemon, Orange

• Green: Herbs, Leaves

• Spicy: Black pepper

• Flower: Jasmin, Rose, etc…

• Fruit: Exotic Fruit , Apricot

• Wood: Santal wood

FAMILY OF OLFACTIVE PERFUME

J’adore

Dior

One million

Paco rabanne

Coco

mademoiselle

Nil

CK one

Terre ’Hermes

Cool water

davidoff Aqua di

Gio Armani

Miss Dior

Le male

Jean paul Gaultier

Angel

Thierry Mugler

Tresor

LancômeChanel

N°5Eau Sauvage

Dior

2 – FIVE BEAUTY : PERFUME

SENSORY MARKETING AND PERFUME

Smell

Touch

SightSound

2 – FIVE BEAUTY : PERFUME

Your text here

PERFUME EUROPE MARKET - WOMEN

Source: NPD

2 – FIVE BEAUTY : PERFUME

TOP SELL PERFUME (WOMEN)

Les notes

de tete

Les notes de coeur

Les notes de fond

Chanel N°51921

• Litchi

• Jasmin

• Rose

• Sicilian Orange,

• Calabrian Bergamot,

• Sicilan Grapefruit

• Vetiver, Musc

• Patchouli

• Vanilla

• Neroli, Lemon,• Aldehyde

(synthetic molecular)

• Ylang Ylang

• Jasmin

• Rose, Iris

• Vetiver, Musc

• Santal Wood

• Cedar Wood

• Vanilla

Coco Mademoiselle2001

2 – FIVE BEAUTY : PERFUME

TOP SELL PERFUME

Chanel N°51921

Coco Mademoiselle2001

2 – FIVE BEAUTY : PERFUME

Your text here

PERFUME EUROPE MARKET - MEN

Source: NPD

2 – FIVE BEAUTY : PERFUME

TOP SELL PERFUME (MEN)

REASONS FOR SUCCESS

1. Instinctual Selling Propositon (ISP)

2. Master brand Strategy – women + men fragrance

3. Creative Animation

4. Strong POS Merchandising

2 – FIVE BEAUTY : PERFUME

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2008 2009 2010 2011

Lady Million

One Million