Embed Size (px)
DESCRIPTION
Working in marketing without a comprehensive marketing plan equals driving a car without a license. A detailed marketing plan is - besides a marketing strategy - the second most important guiding document for marketing and business leaders alike. In a connected world with the importance to drive engagement on multiple digital channels as well as serving local customers and clients, marketing needs a roadmap.
Citation preview
Making Your Marke-ng Ma.er Crea-ng a Marke-ng Plan
Marketing Plans Matter
Because Of This
Creating a Marketing Plan
Key Elements of a Marketing Plan
• What divisions/departments need marke-ng support? • What ini-a-ves are you running for each division/
department? • What are the goals for each ini-a-ve or campaign? • What elements are included in each ini-a-ve? • What is the path? • What are the measurements? • What is the -meline? • Who is in your team?
Goals
Path
Metrics
Important Elements of your Plan
An Important Part of your Marketing Plan: The Editorial Calendar
Or Your Blogging Calendar
Digital Analytics -‐ Google
Google Analytics – TrafEic Sources
Social Media Analytics
Facebook metrics
Best Practices
Design Matters -‐ Landing Page Design
Mailing Design
Mailing Design
Segmentation
Mailing to Entire Database
Mailing to Segmented Database
Integration
Marketing Automation
Intelligent System Integration is the Key to Success
Website CMS
Social PlaAorms
CRM
Marke-ng Automa-on
You made it!
Kirsten Furman and Miriam Christof [email protected] Twi.er: @Mchristof www.justjumpmarke-ng.com
