‘‘COZ A LOT OF TIMES,

PEOPLE

DON’T KNOW WHAT THEY

WANT ,UNTIL YOU

SHOW IT TO THEM

PRESENTATION BY--- Susmitha Reddy

PRODUC

T

Ever wondered what Bridges The Gap In Transfer Of The Product In Between The PRODUCER And ENDCONSUMER?!

The Intermediaries constitute aMarketing Channel .

The Channel Members Are Called INTERMEDIARIES

I Quite Literally Used A Tunnel!!! :p

Oh Yeah.

.

PRODUCT

PAT

H 1 P

ATH 2

PA

TH

3

SET OF PATHWAYS S

MERCHANTS : Comprising of WHOLESALERS And RETAILERS . AGENTS : Brokers , Sales agents. FACILITATORS : Advertising Agencies , Transportation Companies .

Consumer and Business Marketing Channels For Wholesalers And Retailers

MERCHANTS Whole salers And Retailers Buy , take title to and resell the merchandise

AGENTS Do not Take The Title Of The Goods But May Negotiate On Producer’s Behalf .

#Service That Exceed Expectation

Get An ID

EA Sir

JI!!!!!!!

!! :P

Yeah!!!!! The Guess goes Correct!!!FACILITATORS !!! Who Neither Take Title to Goods Nor Negotiate Purchases Or Sales .

IMPORTANCE OF MARKETING CHANNELS

HOW ELSE WOULD THEWORLD KNOW OF YOUR PRODUCT IF YOU DON’T PUBLICISEOR MARKET THEM?!

PUSH AND PULL MARKETING STRATEGY

VALUE NETWORKS AND DEMAND CHAIN PLANNING

Ahhh!!!..... That Was A Quite Complicated Style Of Explaining , Nevertheless

Demand chain management (DCM) is the management of relationships between suppliers and customers to deliver the best value to the customer at the least cost to the demand chain as a whole. Demand chain management is similar to supply chain management but with special regard to the customers

Is Quite Easy comprehending

Demand planning is a multi-step operational supply chain management Process

Effective demand planning can guide users to improve the accuracy of revenue forecasts, align inventory levels with peaks and troughs in demand, and enhance profitability for a given channel or product.

VALUE NETWORKS

A System of Alliances And Partnerships ThatA Firm Creates To SOURCE AUGMENT And DELIVER Its Offerings

Supply Chain Management

Manage Cash Flow

Human Resources

Purchasing

VALUED RELATIONSHIPS

70 % OF ANY Revenue Product Generates Is Kept By The Developers Oracle Relies On 5.2 Million Developers