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McDonald's Marketing Strategy suggestion

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As final project in class of 'Social Media PR', I and my team members chose McDonald as brand for marketing suggestion. We picked 'Eco-friendly' as our main concept for marketing strategy and suggested various projects and ideas, which resulted one of idea actually realized in South Korea's McDonald campaign on Facebook.

Text of McDonald's Marketing Strategy suggestion

  • 1. SNS
  • 2. Green campaign cup 3,6,9 LED
  • 3. Eco-Friendly
  • 4. 1. 2. 3. SNS Strategy
  • 5. SNS 2. ! 1. (Eco-Package)
  • 6. SNS 2. ! (Eco day) / / / etc. + / 1 1. (Eco-Package)
  • 7. : & SNS 2. ! 1. (Eco-package)
  • 8. SNS 1. (Eco-package) 2. ! Facebook
  • 9. SNS 1. (Eco-package) 2. ! - - -50- - -
  • 10. SNS SNS
  • 11. -- SNS ! ! SNS
  • 12. 1 2 3 SNS 1 2 1(1): & () 15: *
  • 13. , SNS 1 2 QR:
  • 14. SNS 1. 2.
  • 15. SNS 1. 2.
  • 16. ! 1 2 SNS 1. 2.
  • 17. 1 2 , SNS 1. 2.
  • 18. SNS 1. 2. ! :
  • 19. SNS 1. 2. 1 2 3 1 2 3 1(2) 2(5) 3(50)
  • 20. SNS 1. 2. 1 2 3
  • 21.