Embed Size (px)
Citation preview
FitBit FlexJodi Sherman, Christy Civitanova, Tori
Krzykowski, Grace Burkard
❖ Our Target Market❖ Market Profile ❖ Positioning Statement❖ Product/Service❖ Distribution ❖ Promotion
Agenda
❖ 35-44 year old mothers❖ Household income: $75,000-$100,000❖ Average of 2 children❖ Tech-Savvy❖ Employed and heavily involved
Our Target Market: Susan
Susan’s Profile
Susan’s Profile
Susan’s Profile
To moms like Susan, the Fitbit Flex band is a stylish
device that tracks movement and assists in
maintaining a healthy lifestyle that is convenient and
relieves Susan from the burden of keeping track of her
daily activities.
Positioning Statement
Product/Service
Product/Service
Product/Service
Distribution
$100- Fitbit and chip$195- Tory Burch$30- 3 pack bands
Price
❖ fitbit should regularly post on their social media pages
Promotion
❖ Facebook should be the primary platform➢ Updates➢ Encourage
Communication➢ Receive relevant
feedback and suggestions
Promotion
❖ Monthly photo sharing competition
❖ Winner receives new color band for their fitbit
❖ Encourages participation and increases brand awareness
Promotion
Questions?
