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Why don’t banks help manage our homes? THINKING BIG

Mortgage Marketing: Home Manager Service

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Page 1: Mortgage Marketing: Home Manager Service

Why don’t banks help manage our homes?

THINKING BIG

Page 2: Mortgage Marketing: Home Manager Service

Just imagine…

Page 3: Mortgage Marketing: Home Manager Service

60% of Americans buy furniture too big for their new home.

Having access to a secure place online to store all your home documents in one place.

Page 4: Mortgage Marketing: Home Manager Service

A place that suggests how you can run your home more efficiently.

Page 5: Mortgage Marketing: Home Manager Service

A place where you can get home improvement inspiration based on your tastes…

Page 6: Mortgage Marketing: Home Manager Service

…budget, previous behaviour and housing spec.

Page 7: Mortgage Marketing: Home Manager Service

And can provide you with an estimate of how much it’s going to cost.

Page 8: Mortgage Marketing: Home Manager Service

Plus an estimate to know if it’s worth the investment.

Page 9: Mortgage Marketing: Home Manager Service

60% of Americans buy furniture too big for their new home.

A place where you can find trusted reliable tradesmen in your area.

Page 10: Mortgage Marketing: Home Manager Service

A place where you can regularly be updated on the rise (or fall) in value of your home.

Page 11: Mortgage Marketing: Home Manager Service

A place where you can access your home’s floor plans…

Page 12: Mortgage Marketing: Home Manager Service

60% of Americans buy furniture too big for their new home.

…meaning you never have to worry about buying furniture that doesn’t fit ever again.

Page 13: Mortgage Marketing: Home Manager Service

“Just imagine if someone we trust with our money and data could sort this

stuff out for us.”

Page 14: Mortgage Marketing: Home Manager Service

What about a bank!

Page 15: Mortgage Marketing: Home Manager Service

They help us buy our homes. So, surely they can help us manage them too?

Page 16: Mortgage Marketing: Home Manager Service

Plus with all the cross sells and third party deals they could strike, they’ll make big bucks.

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And we won’t mind ’cos the service is so ‘OMG amazing!’

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Okay, please save your time and stop reading if you don’t want more insights like this (but with all the boring stuff like proper research included).

On the other hand…

Page 19: Mortgage Marketing: Home Manager Service

Find out how to market to homebuyers

Meeting the expectations of first time homebuyers today can be challenging. That’s why we’ve created great value documentation to help you develop a marketing strategy that will earn their gratitude, trust and loyalty. You can find out more us and our our reports, here: http://www.personafied.co.uk/first-time-homebuyer-review/

This 100+ page report examines 12 direct/indirect rivals and informs you what content the best in the business are providing and identifies the key gaps.

This document provides you with 25 insight-led recommendations to help you justify and ramp up your experience design and content marketing efforts.

This 1 pager is the synthesis of all content and experience design thinking and can act as your North Star driving all experience design initiatives in this space.

Page 20: Mortgage Marketing: Home Manager Service

That’s it, folks! Thank you and

goodbye.