Movember Campaign Report Client: Men’s Deal Zone Campaign: Movember (Nov 1 – Nov 30, 2014) Date Prepared: December 1, 2014 Prepared By: A. Page

 Creative

Campaign Statistics

Email Statistics

Social Statistics

Metrics

RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – n/a- n/a Website visit – n/a – n/a Time on site – n/a – n/a Email opens – 16,856 - $1,685.60 Email clicks – 226 - $226.00 New Email opt ins – 23 - $138.00 Social impression – 530,501 - $530.50 Social Facebook – 285 - $1,425.00 Social Twitter - 24 - $72.00 Total Value $4,077.10

Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social -

impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1

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