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Peter Grumsens præsentation om App Engagement. Ekstra Bladet Salg Event d. 5 marts 2014. Pressen, København. Billeder her: http://on.fb.me/1kC15aV
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Øget ROI via Apps
App Engagement Peter Grumsen
1-til-1 KOMMUNIKATION
PUSH-beskeder
Hvad kan apps?
10x STØRRE RESPONS END E-MAIL
Og hvad med jer?
Tilladelse til PUSH-beskeder?
Virksomheder med mobile apps?
Afsendte PUSH-beskeder?
Danmark og PUSH-beskeder
Tidsbestemte PUSH-
beskeder
Lokationsbestemte PUSH-
beskeder
App Engagement
PUSH-PERMISSION
DOWNLOAD APP
TRACKING APP BRUGERE
PUSH-BESKEDER
SEGMENTEREDE PUSH BESKEDER
Adfærd
Tid
Lokation
Segmenterede PUSH-beskeder?
RED BULL TV
Før udsalg
Marks & Spencer
Light up screens
with a deal
Shoppers redeem credit
with purchase in-store
Deliver rewards directly
to the phone
Dyb segmentering
App Engagement Platform
Do not disturb 10pm-7am
Send me deals and offers
Send me product updates
User preferences
Favorites Purchases
Mobile behaviors
Devices
Data integrations
CRM POS
Location profiles
Location
History
Current
Location
Amelia Smith Age: 30
Sex: F
Messages Apps
Mobile Relationship
• Timely • Relevant • Useful • Delightful
• Preferences • Location • Behavior • Location
history
Her profile Your content
DK vs. UK
