29
Online Classifieds The furthest reaching media that you might not heard of Jawdat Shammas Online Marketing Manager @ OpenSooq.com @jshammas

Online classifieds reach and why you should include it in your marketing plan

Embed Size (px)

DESCRIPTION

Online classifieds are not properly utilized by most marketers, this presentation gives marketers enough reasons to invest in advertising on online classifieds.

Citation preview

Page 1: Online classifieds reach and why you should include it in your marketing plan

Online ClassifiedsThe furthest reaching media that you might not

heard of

Jawdat ShammasOnline Marketing Manager @ OpenSooq.com

@jshammas

Page 2: Online classifieds reach and why you should include it in your marketing plan
Page 3: Online classifieds reach and why you should include it in your marketing plan

Craigslist2001

Page 4: Online classifieds reach and why you should include it in your marketing plan

CraigslistYesterday

Page 5: Online classifieds reach and why you should include it in your marketing plan

Some stats about CL

• 60 million out of 245 million visit the site monthly in the US

• 700 local sites in 70 countries

• Alexa rank of 11 in the US, better than Pinterest, tumbler and Instagram!

• Staff?

Page 6: Online classifieds reach and why you should include it in your marketing plan

It is not only cars & apartments

• Jobs

• Furniture

• Electronics

• Pets

• Clothes & Accessories

• Travel and Tourism

• Medical services

• Courses

• Special phone numbers

Page 7: Online classifieds reach and why you should include it in your marketing plan

The big pie

Page 8: Online classifieds reach and why you should include it in your marketing plan

TV commercialsWhy? and lessons learned.

Page 9: Online classifieds reach and why you should include it in your marketing plan
Page 10: Online classifieds reach and why you should include it in your marketing plan
Page 11: Online classifieds reach and why you should include it in your marketing plan

Why do we advertise?

Page 12: Online classifieds reach and why you should include it in your marketing plan

CROConversion Rate Optimization

Forget CTR

Page 13: Online classifieds reach and why you should include it in your marketing plan

It is all about the Money

It's all about the dum dum didudumdum

Page 14: Online classifieds reach and why you should include it in your marketing plan

What is different about advertising on an online classifieds

Page 15: Online classifieds reach and why you should include it in your marketing plan

Reach

Page 16: Online classifieds reach and why you should include it in your marketing plan

Intent vs. InterestMost classified users are buyers

Behavioural targeting

Page 17: Online classifieds reach and why you should include it in your marketing plan

Better visibility on Search Engines

Page 18: Online classifieds reach and why you should include it in your marketing plan

Stats

Page 19: Online classifieds reach and why you should include it in your marketing plan

25+ Million peoplein 2013

Page 20: Online classifieds reach and why you should include it in your marketing plan

2 out of 3 returns

Page 21: Online classifieds reach and why you should include it in your marketing plan

1+ Million active members

Page 22: Online classifieds reach and why you should include it in your marketing plan

1+ Billion PageViews

in 2013

Page 23: Online classifieds reach and why you should include it in your marketing plan

30+ Million images

Page 24: Online classifieds reach and why you should include it in your marketing plan

350K daily search queries

10+ Million monthly search queries

Page 25: Online classifieds reach and why you should include it in your marketing plan

Classifieds on Mobile

Page 26: Online classifieds reach and why you should include it in your marketing plan

Android browser > IE

Page 27: Online classifieds reach and why you should include it in your marketing plan

1 million app downloads

Page 28: Online classifieds reach and why you should include it in your marketing plan

Do you have an online classifieds in your marketing plan?

Page 29: Online classifieds reach and why you should include it in your marketing plan

Thank you

Questions?