Online Marketing Trend by Tarad.com Pawoot Pongvitayapanu - WebMob Thailand - Feb 2014

  • View
    1.547

  • Download
    5

Embed Size (px)

DESCRIPTION

Online Marketing Trend presentation by Pawoot Pongvitayapanu, Tarad.com at WebMob Thailand February 2014

Text of Online Marketing Trend by Tarad.com Pawoot Pongvitayapanu - WebMob Thailand - Feb 2014

  • 1. Online Strategy 2014! 2014! ! B
  • 2. Agenda 1 2014 2 2013-14 Google Adwords, Facebook, Twitter, Youtube, E-Mail Marketing 3 4 !
  • 3. Year 2014 Trend!
  • 4. 1. Mobile Commerce!
  • 5. Mobile trend 50% of local search is from mobile 91% of mobile internet user access to social network http://www.youtube.com/watch?v=0aUQLIPdtg8
  • 6. TARAD.com http://m.tarad.com! 2003 (10 )! Top page Shop page Product page
  • 7. () (mobile version) http://m.tarad.com/shop/shopname! Shop category Product list Shopping cart
  • 8. Email (T-News) E-mail B ! (, , , )B ! (, , , )B B ( )B B (Responsive Design )B
  • 9. (m-Commerce) +158.84% 2012 - 2013! 3,000,000 ( ) 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0
  • 10. 2012 2013 +158.84%B 180 160 Peak time 10.00 - 13.00 140 120 100 2013 80 60 40 2012 20 0 2013 the highest spending of time on 2013 2012 the highest spending of time on 2012
  • 11. (MB) (PC version) B Tablet 52% Smartphone 48% Tablet 52% Mobile 25% PC 75% * 39%B Mobile 48% TARAD.com (PC version) ! 39% 61% * 50%B
  • 12. Operating System Windows 1% Android 37% 2 +265% YoY Rim 1% +1,295% YoY 1 iOS 61% Y12 Y13 Y12 Y13
  • 13. ! 3 B 12% 10% 8% 6% Hourly trend of PC and MB purchase 1 ! 6.00 9:00 .B 2 ! 12.00 .B 4% 2% 0% GMS trend by hour 1 : 6:00 9:00 .B 2 : 12:00B 3 : PCB 3! 18:00 - 22.00 .B PC Mobile
  • 14. 9 B 1. 2. 3. 4. 5. 6. 7. 8. 9. [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [27.68%B [3.03%B [2.69%B [1.75%B [1.75%B [1.71%B [1.50%B [1.45%B [1.24%B 3 6 2 4 1 5
  • 15. 2013 ! 1 Clothing & Fashion 2 Price 16,000 THB Telecom 24% Watches & Jewelry 17% Food & Health Price 27,000 THB 41% 12% Home and Decoration 6%
  • 16. 2.Mobile Chat & Social Media Lead to E-Commerce Social Media ! Facebook Page Instagram
  • 17. Chat App!
  • 18. 3. Vertical E-Commerce! www.ngstore.net www.petloft.com
  • 19. Amazon !
  • 20. Boom of Online Super Market!
  • 21. 4. Digital Content!
  • 22. 5.International Player Become Local! Qoo10.my (Malaysia Site)
  • 23. 6. Online Payment & COD (Cash On Delivery)! paysbuy bank-transfer ciGbank 3% ktc-exi 2% 1% paypal 6% mpay 1% 5% counter- service 9% Credit-Card 45% Bill-payment 27%
  • 24. 7. Price Comparison Site!
  • 25. 3. Advance Marketing Technology! ReTargeting Technology
  • 26. Whats Retargeting!
  • 27. Google Adwords & Retargeting!
  • 28. 9. Conversion Conversion Conversion (CVR x 3)! Unique User UU x %CVR x Price E-Mail Ads Social Search Reach + Frequency ( + ) Average Price per Order GMS = Conversion No. Products Page Event Price Quality Quality Content Products Trust Guarantee No. Products Testimonial
  • 29. 10. Fulfillment!
  • 30. Summary of E-Commerce 2014 Trend! 1. Mobile Commerce arrived. 2. Mobile Chat & Social Media Lead to M-Commerce 3. Vertical E-Commerce Pet, Mom, Real Estate, Boom of online super market 4. Boom of Digital Content 5. International Player become local 6. Online Payment or COD 7. Compare for the best price (Priceza, AttackPrice) 8. Understand customer and target more and more. (3rd party technology and platform to help and support) 9. CVR CVR CVR 10.Fulfillment