OnPage SEO

Embed Size (px)

Text of OnPage SEO

  1. 1. Onpage SEO
  2. 2. DM&SEO CEO Netpeak Bulgaria [SEO PPC ] Netpeak Prodvigator.bg - Ringostat .
  3. 3. 1. Server response codes 2. 3. 4. 5. 6. Robots.txt 7. Sitemap.XML 8. Google Webmaster Tools 9. SEO Checklist
  4. 4. HTTP Headers, Server response codes HTTP Headers https://chrome.google.com/webstore/detail/http-headers/hplfkkmefamockhligfdcfgfnbcdddbg Chrome Live HTTP Headers https://addons.mozilla.org/ru/firefox/addon/live-http-headers/ - Firefox http://headers.cloxy.net/
  5. 5. HTTP status 1xx: Informational , , 2xx: Success , 3xx: Redirection 4xx: Client Error 5xx: Server Error
  6. 6. 200 OK
  7. 7. 301 Moved Permanently URI , . Location
  8. 8. 302 Moved Temporarily URI , .
  9. 9. 404 Not Found
  10. 10. 408 . .
  11. 11. 500 (Internal Server Error) -, .htaccess .
  12. 12. ? 1. browser add-on 2. Google Webmaster Tools ( ) 3. Spiders, Checkers ( )
  13. 13. Google Webmaster Tools 4** 5**
  14. 14.
  15. 15. ? 1. https://developers.google. com/speed/pagespeed/insights/ 2. http://gtmetrix.com/
  16. 16.
  17. 17. Webmaster Panels
  18. 18. GoogleBot Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html) Mediapartners-Google - AdSense Googlebot-Image (Google) Googlebot-Image/1.0 - imagesbot
  19. 19. meta robots - - - = - - DMOZ =
  20. 20. robots.txt , .
  21. 21. robots.txt User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ User-agent: * Disallow: / User-agent: * Disallow:
  22. 22. User Agents Google Googlebot Yahoo Yahoo! Slurp Bing bingbot
  23. 23. Robots.txt Sitemap * -
  24. 24. robots.txt User-Agent content-type : Content-Type: text/plain https://support.google.com/webmasters/answer/156449?hl=en
  25. 25. Robots.txt
  26. 26. HTTP headers X-Robots-Tag header(X-Robots-Tag: noindex, nofollow, true);
  27. 27. Google Search https://support.google.com/websearch/answer/136861?hl=bg - ( : title,description, text, menu) - - , . - site:domain.com - , * - . : " * * ", " * "
  28. 28. Google Search .. - : , , . 500..1000 info:www.apollobg.com/- -
  29. 29. Google Search cache:www.apollobg.com/- - - googlebot.
  30. 30. intitle:q title, , allintitle:q1+q2+... q1, q2 title inurl:q url- , allinurl:q1+q2+... q1, q2 url filetype:pdf, docx,doc,jpg,png ~ - ( )
  31. 31. Lifehack Google Chrome
  32. 32. site:example.com site:example.com/folder site:sub.example.com site:example.com inurl:www site:example.com -inurl:www site:example.com -inurl:www -inurl:dev -inurl:shop site:example.com inurl:https site:example.com inurl:param site:example.com -inurl:param site:example.com text goes here site:example.com text goes here site:example.com/folder text goes here
  33. 33. site:example.com this OR that site:example.com top * ways site:example.com top 7..10 ways site:example.com ~word site:example.com ~word -word site:example.com intitle:text goes here site:example.com intitle:text * here intitle:text goes here text goes here -site:example.com site:example.com intext:text goes here site:example.com text goes here -intitle:"text goes here" site:example.com filetype:pdf site:.edu text goes here
  34. 34. ? : www/non-www index.html, index.htm, index.php url 404 url (?sort_id, ?srch, ?per_page) ref- test, def, dev : /pdf url
  35. 35. ! Netpeak Spider http://netpeak.net/software/netpeak-spider/
  36. 36. : ? : Netpeak Spider Scan Type Google - url- rds (firefox, chrome) ctrl+y serp- - url-
  37. 37. www/non-www (redirect 301 + GWT) index.html, index.htm, index.php (301, canonical) url (cms) (site/index.php?cat=128&prod=14513) (sef-url, 301, cms) 404 (cms) url (?sort_id, ?srch, ?per_page) (canonical) ref- (canonical, 301) test, def, dev (meta robots noindex) : /pdf (rel=nofollow , canonical, robots.txt) (rel next/prev, meta robots noindex,follow) (cms, rel=alternate hreflang=X) url (301)
  38. 38. SEO alt
  39. 39. SEO alt : alt= alt=2014
  40. 40. SEO alt keyword-opisanie-na-snimkata-stranicata.jpg IMG3081234.jpg 2014.jpg
  41. 41. SEO : 300 px - jpg, png, gif resize exif!
  42. 42. sitemap.xml http://site.com/2009-11-18T08:12:32+00:00weekly1.0 ... http://site.com/htmlcss/internet-shop-gallery.html2009-11-13T14:38:43+00:00weekly0.9
  43. 43. sitemap.xml 10 50 000 url-
  44. 44. url-: sitemap.xml google webmaster google+
  45. 45. crawling budget http
  46. 46. 5** robots popup (Panda)
  47. 47. Learn more about internet marketing