Personalized Marketing – Reaching the right customers @ the right time!

Personalization vs Customization?

“Give customers what they want”

“Interact with customers by

collecting implicit or explicit user data to

convey the right message, at the right

time, to the right person”

The information is manipulative & subject to

changes to meet customer’s specific need

A mirror-like response to meet

customer's needs

Let’s get it right first!

This is Personalization

This is customization

Personalization takes customization a step further!

Personalization is conversation…

It is all about relevance & being personal via one-to-one marketing. It is a refined customer experience achieved by gathering relevant data of a particular customer or creating a product or service to suit their specific needs

Personalization – Objective

The main objective of personalized marketing is to develop a unique offering for every individual customer. Every piece of information can be used to create a personalized experience which is collected via search, online behavioural activities & transactional purchases. It is all about:

Connecting the customer easier and faster

keeping the communication lines open

Attracting consumer attention & interest via creative ways

Increasing customer satisfaction

Meeting customer needs efficiently /effectively

Creating great opportunities forrepeat business

Personalization – Today’s Scenario Let’s look at the numbers!

Businesses implementing personalization techniques

experiences at least 19% of increase in sales

56% of consumers are more likely to buy based on

relevant personal experience

41% of customers interact with ads that are

targeted towards their interests, unlike random ones

Did you know where do mailed advertisements mostly do end up ?

Yep, the recycle bin!The reason???

Because, these ads don’t apply to a lot of people

58% of population want personalization based on their

private information

Personalization for brands – Let the consumers talk!

Brand behavior has changed ; so does the mood and customer behavior towards brands

Geneu, the skincare brand applies microchip technology to store customer DNA to offer a bespoke monthly skin serum as per genetic profile & lifestyle

Amazon’s 3D printing supply store for custom creations offers plug and play personalization interface for customers

Personalization – Steps to make your brand personal!

Start with who your customers are and find out what they want

Build your strategy around actual buying behaviour

Write content that speaks personally

Personalization Strategy – Ask these questions to yourself

• What do you intend to achieve through personalization?• What are the primary customer segments?• What are the types of data or behaviour that is most

valuable?• How do you intend to deliver the personalized

experience?• How you would like to say it?

Customers are willing to share their personal information if they find customized offers and messages

matching exactly to their interests

CONSUMERS WANT PERSONALIZATION!

Personalization – Types

Personalized Emails

Send emails form an individual id, not a company id. Use the recipient’s name

Gift marketing

Imprint the recipient’s name on the gift. Share gifts that make an impact, like personalized diaries with names and photographs, vehicles for the staff and clients & accessories that one can use often like pen drives, power banks, phones etc.

Tailored services

Create tailored services that meet the specific needs of the customer (news pages on the web or specialized newsletters)

Personalization – Types

Personalized SMS Segment email database and personalize

messaging to connect them

Customer persona Target content based on the customer

personas

Engage in one-to-one

dialogueCreate reciprocal interactions that are positive and transformative brand voice

If you want to learn more about Personalized Marketing

strategies…Visit our site: to know the right strategies and tactics of personalized marketing all power-packed in this whole book! Explore a little more.

And that’s not all! There are more to explore…