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Sarfraz Ashraf MBAS15M025

Pizza hut in Pakistan

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Page 1: Pizza hut in Pakistan

Sarfraz AshrafMBAS15M025

Page 2: Pizza hut in Pakistan

1958-1967 1967-1999 1999-Present

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General Information

Type Public

Founder DAN and FRANK CARNEY

Founded in Wichita Kansas (1958)

Location Texas, America

Industry Food

Product Pizza

Employees 250,000 (Approximately)

Website www.pizzahut.com

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History and Introduction

• In 1958, Frank and Dan Carney opened a local pizza restaurant in Wichita Kanas.

• 25 Seats in the restaurant.• Building look like “HUT”.• 1972 1000 restaurants are open throughout the USA.

• 1973 Pizza Hut went international with restaurants in Japan, Canada & England.

• 1984 Over 50 restaurants so far in the UK.• 1977 PepsiCo bought Pizza Hut.

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• 1982 The UK joint venture started between PepsiCo and Whitbread.

• 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. Pizza Hut UK Ltd was Now 100% owned by Yum!

• 1993, First Restaurant in Pakistan, Clifton Karachi.• “We are currently operating at almost 75 units in

Pakistan and we are going to double this number in the next four to five years,” he told The  Express Tribune.

History and Introduction

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• To become the most favorite restaurant all over the world.

• T reach on the top of the peak to provide best service and taste

• Core Values: P.E.A.R.L Passion for excellence in doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer satisfaction RECOGNIZE the achievement of others LISTEN and respond to the customer needs

Mission, Vision & Core Value

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Product (Pizza)

Marketing Mix

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Product (Wings)

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Product (Sides)

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Product (Pasta)

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Product (Deserts)

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Price

• High/Low Prices• Price Skimming Strategy• High Prices for new products

• Price fluctuate to retain same number of customers.• Price fluctuate to compete in market• Pan Pizza Started from Rs. 650 and now Rs. 250

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Place

• Serve in more than 100 countries• Pizza Hut uses three different methods of places its

products• The first method of distribution used by Pizza Hut is

delivery.• Second method of distribution is for customers to

dine-in.• The third method of distribution is Online ordering.

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• Sales Promotion

Offer “Happy Hour Menu” Pizza, pasta, salad and plus garlic bread and a drink in 10$

• Sponsorship

Newcastle Vipers ice hockey team from 2007/08

National Family Week

Local Concerts• Televisions• Print Media and Billboards

• E-Marketing• Distribute Vouchers, Coupons and Discounts

Promotion Mix

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• In 2015, 150 Million Dollars Spends for Selling, advertisement, promotion and product cost.

• 10 Million dollars on sale of New Products• 100 Millions for advertisement and promotion, from

which 20 Millions for discounts 25 Millions for Gifts to customers and rest amount on advertisement and other different promotional campaigns.

• 30 Millions spends on product cost and its storages.

Marketing Budget

Page 20: Pizza hut in Pakistan