Sales And PromotionPranav kumar

Company Profile Type - Private limited companyIndustry - Retailing Optician, Optometrist,

Dispensing Optician, Contact Lens Optician

Founded - 1988Headquarters - Ruddington, Nottinghamshire,

EnglandGlobally - UK, Jersey, Republic of

Ireland, IndiaCEO - Jonathan Lawson Products - Spectacles, Contact lenses,

Sunglasses, Eye ExaminationsIndian

Partner- Reliance

Events• The company opened its first store in 1988 at the 

MetroCentre, Gateshead• In October 1993 US Shoe Corp Cincinnati sold the seven

of its LensCrafters' superstores in the UK to Vision Express

• In 1995 the first store operating on a joint venture basis was opened.

• Open 1st store in India in 2008• Vision Express announced on 1 May 2013 that it had

acquired twelve optical stores from Crown Eyeglass Ltd• On 1 December 2014 Vision Express announced[3] the

acquisition of the business of Liverpool-based Conlons Opticians for an undisclosed fee

Stores

Sections Line of Products

Regional cluster based expansion and penetration (a) Enhancing brand visibility (b) Understanding customer preferences (c) Better utilization of human resources (d) Effective implementation of marketing activitiesPROMOTIONAL EVENTS –Free eye checkup,blood donation campaignDedicated focus towards increasing same store sales growthForay into e-commerce and start our online retail portal

Marketing

Strategy

Competitors

Objectives

To know the strategy adopted by Vision Express in the current retail marketing environmentTo have a proper understanding and analysis of Vision ExpressTo know the marketing strategies that Vision Express adopted to make a good relationship with its customers.To know the people perceptions towards Vision Express.To evaluate the recent trends of Indian retail industry in order to come out with prospects for India’s one of leading retail chains Vision Express.

On the job training Preparation of DSR (Daily Sales Report) & WSR

(Weekly Sales Report)

Assisting customers to buy products

Appointing eye test

Align opticians for home visit

Making bill

Analyzing effect of promotional activities

Store operations

Findings

I found that half of the consumer came to know about Vision Express through Home Visits

I found that consumer attitude towards frequency of visit seems that half of the consumers prefer to visit the store once in a month.

Majority of respondent’s said that discount on ,buy 1 get 1 free and more variety offer on products excites them most for shopping at Vision Express.

SuggestionCompany should try to increase publicity with the help of different media like local FM radio, print media and posters especially when there are special schemes for customers.

Company should provide regular training to their staff and aware him with the modern technique of selling and customer dealing.

Need to capture online markets

Company need to focus on visual marchandizing