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Konstantinos Soteriou (COO)[email protected]
www.prediti.com
Cross selling engine for Brick and Mortar stores
What is Prediti.
DisruptCross selling engine FMCG
A cross selling engine which aim to disrupt how brands and retailers used to work together in the FMCG industry.
The Problem.
Brands Expensive Mass Marketing
Monitor AdjustControl
Brands spends billions in mass marketing without having any control on it.
The Solution.
Brands
Transaction pricing
Monitor
Adjust
Retailers
Shopper
An app which enables Retailers and Brands to
partner for the same goal !
The Cross Platform app.
In case a retailer has already an app, it can integrate PREDITI SDK.
Solution.1
3
2
4
How Prediti Works.Brands RetailersPrediti
Create the message
Set the rules of the campaign
Target the in-store audience1 2 3
Simulation.
The Validation.
Almost everything we do, is based on recommendations!!!
Movies Restaurants Friends MusicOnline Shopping
The Efficiency.
29%
Amazon reported a 29% sales increase after the recommendation functionality launch in 2012*.
* http://fortune.com/2012/07/30/amazons-recommendation-secret/
The Opportunity.Segmentation based cross-sell and product diversification is the key enabler for Tesco to reach top supermarket status in Britain. Targeting is based on differentiated profiles using segmentation and effective data usage of loyalty program, demographics and lifestyle attributes*
3%
Identify the opportunityCross-product matrix and evaluating performance of existing program
1
EligibilityPolicy regarding which customer is eligible for a cross sell offer2
Business StrategyDecide on target Cross-Sell Ratio, Products to offer, Pricing, Branding or Sequential
3
Decision on Analytics ApproachTriggers, Segmentation Rules, Model driven propensity scores4
Next Best Product to Buy RecommendationHow to sell – Deciding the contact and communication method6
Next Best Product to Buy RecommendationWhom to Sell, What to sell, When to sell5
Strategy ImplementationSetting up campaign management, Test – Control based implementation
7
Tracking of Cross-Sell campaignsResponse tracking, ROI measurement8
Cross selling Revenue Increase
*https://www.analyticsvidhya.com/blog/2015/08/learn-cross-selling-upselling/
The Competition.Founded
No Of Employees Funding
Pricing(Retailer)
Adoptive segmentation A to Z Infrastructure
UniversalApp
2009 ~250$4.48M
in 3 Rounds
2010 ~30Undisclosed
Seed Funding
2008 ~30 $9.74M
in 5 Rounds
2010 ~20 N/A
2011 ~30$1.98M
in 2 Rounds
2016 4€10K
Seed Funding
The Competitive Advantage.
Business ModelTransactional
Adaptive Segmentation
Leverage Marketing Spending – cross sale
Dynamic Marketing
The Prediti Team.OperationsKonstantinos Soteriou3 years experience in Business Intelligence. BSc in Applied Mathematics, University of Crete, MSc in Mechanical Engineering University of Cyprus.https://cy.linkedin.com/in/konstantinossoteriou
Decision AnalystPanayiotis Panayiotou12 years experience in a Market research company, as a regional director of Decision Systems, and predictive modelinghttps://cy.linkedin.com/in/panayiotis-panayiotou-5394a69
TechnologyStephanos ChristophorouFull stack developer. BSc in Computer science, University of Cyprus,, hacking life style.https://cy.linkedin.com/in/stefanoschrs
Sales - MarketingAndy Hadjiadamou5 years experience in Carrefour group as a buyer. MBA holder from CIIM. Serial entrepreneur .https://www.linkedin.com/in/andy-hadjiadamou-56b12588
Supporters.
