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. Linda., ELLE, Vogue en wehkamp? Hoe en waarom wehkamp het nr. 1 content platform voor fashion- en lifestyle advies in Nederland wil worden

Puck Landee Wehkamp

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  • .

    Linda., ELLE, Vogue en wehkamp?

    Hoe en waarom wehkamp het nr. 1 content platform voor fashion- en lifestyle advies in Nederland wil worden

  • Mission: become the n.1 content platform for fashion & lifestyle advice in the Netherlands

  • Our audience: More than just moms

  • Challenge: get more than just momsto see Wehkamp as the the leading Dutch style advisor

    by giving the best personal advice, short of hiring a personal assistant

  • Idea: a personal stylist with scale

  • Execution: create, collect and collaborateFocus: style advice, inspiration, trends

  • Create: the brand itself who makes contentGoal: reach & engagement & distinctive character

    Focus: musthaves, figuurhulp, trends, mix&match, how tos

  • Wehkamps next style vlogger8 weken

    29M reach800K video views

    50-60% View Through Rate3 jaar & 8 maanden watchtime

  • Collaborate let influencers make content for youGoal: reach outside own target groups, extra content creation

  • Collect let your customer make content for youGoal: extra content creation, reach outside own target

    groups

  • Resume

    Dos Dont

    - Listen to your audience- Content & performance

    are friends- Get yourself some killer

    stats (data is key!)

    - Keep pushing your brand

    - Think from a channel point of view

    - Think too short-term- Sit & wait