Red Bull : BRANDING

By Danielle SimpsonB00269344

• What makes their branding so different

• Examples of their methods

• Consequences of their branding methods

• Conclusion

In this presentation I am going to look at…

Why this topic?

Red Bull is one of the best examples I have seen of Branding!

Market16-29 year oldMale

Red Bull

ProductRed Bull Red Bull – Sugar Free

HowUse 20%-40% of their profits on Marketing

How often have you seen a Red Bull commercial?

Billboard?

You Tube advert?

How often have you seen Red Bull do this?

is the event…not the sponsor!

is the show…not the commercial!

RED BULL

Example 1 : Red Bull X Fighters

More Extreme?

They are not done yet…

Red Bull Media House

Student Brand Ambassadors

Red Bull Promotional Vehicle Campaign

Consequences - Controversy• Extreme sports deaths• Limited product development• Limited attempt to reach other markets

Conclusion• Red Bull currently holds nearly 50% of the energy drink

market.• They are a formidable rival • By remaining so focused with their image they have a very

clear message. • Although they are involved in many sports and media

production everything goes back to the same message.

ReferencesBendlova, S. (2014) Marketing Management & Strategy – Case Study: Red Bull [Online] Available: (http://www.academia.edu/7971507/Marketing_Management_and_Strategy_-_Case_Study_Red_Bull [22 October 2014]

Levinson, J (2012). Guerilla Marketing. 4th ed. London: Piatkus.

O’Brien, J. (2012) How Red Bull Takes Content Marketing to the Extreme [Online] Available: www.mashable.com/2012/12/19/red-bull-content-marketing/ [22 October 2014]

Red Bull Jobs (n.d.) Student Brand Manager – Marketing [Online] Available: http://jobs.redbull.com/nz/ja/student-brand-manager-5056 [23 October 2014]

You now have the chance to get a FREE Red Bull

I have hidden 3 cans of Red Bull in the library!

Thank you for listening! Questions?

Fastest Wins!