It’s Not About You, It’s About BaconRelationship Marketing in a Social Media World

Brian BasilicoInternationally Recognized Author/Speaker

B2b Interactive Marketing, Inc.

Today You Will Learn• How Social Media is a tool to growing

relationships in your business

•30 Years Marketing

•Audio-Video-Websites

•Large & Small Corps

•Presenter & Professor

•Mostly a STUDENT!!!

About Me

Agenda• Getting To Know You - Networking• You Like Me - Social Networking• Earning Trust - Getting The Business• Hanuna Matata - The Circle of Life• Know Your Audience - Be Accessible• Content is King - Getting People to Share• Grow Relationships - Types• Conclusion - Wrap It Up Nice

5

Relationship Marketing in a Social Media World!

6

What is Relationship Marketing?

• It’s About People

• It’s About Friendships

• It’s About Giving

• It’s About Patience

7

What is Relationship Marketing?

• It’s About Branding

• It’s About Community

• It’s About Crowdsourcing

• It’s About Influence

8

The Book

• Soft Cover Book

• Why-To not How-To

• 300 Pages

• 29 Chapters

• Grow Your Business

9

The 3 Step Boogie

• Networking is a Process

• Step 1 - KNOW

• Step 2 - LIKE

• Step 3 - TRUST

• Cannot Skip Steps

Be MemorableBe Memorable

10

Real-ationships

• Can Not get to 2nd Base...

• Without Touching 1st Base

• You will be Called OUT

• Same with Social Media...

• Cannot Skip Steps

11

Getting to Know You

• Face-to-Face Network

• One-On-Ones

• Make Connections

• Be The Google

• Be Consistent & Active

12

13

You Like Me?

• Social Networking

• Be Yourself

• Don’t Sell (Too Much)

• Edu-tain & Info-tain

• Be Active & Responsive

Pictures Are Worth 1000 Shares...

• Shared 1200+ Times

• Seen by Over 100,000

• Going Viral

• Lightening in a Bottle

15

16

Earning Trust

• Trust has to be Earned

• Testimonials

• Recommendations

• Great Service =

• Referrals

17

18

Gaining Trust

• Give 100%

• All of the Time

• Expect Nothing

• Watch What Happens?

19

Hakuna Matata

• The Circle of Life

• Website

• Measurement

• Social Networking

• & Content

20

21

Measure This

• Google Analytics

• Traffic

• Pages

• Time On Pages

• Referrals

22

23

3 Clicks & 2 Minutes

Average 10 Clicks a Day 300 per month

24

25

26

Social Networkingvs Social ME-dia?

27

Social Media

• Social Media - Whys

• Facebook

• LinkedIn

• Twitter

• Pinterest

• Google+

28

Complete Your Profile

29

Share In Groups

30

Content Is King

• Blogs

• Articles

• Ebooks

• White Papers

• Share Other’s Content

31

5,000 Connections5,000 Connections5,000 Connections5,000 Connections

31

32

100,000 Connections100,000 Connections100,000 Connections100,000 Connections

32

33

1,000,000 Connections1,000,000 Connections1,000,000 Connections1,000,000 Connections

33

34

Be Real-ational

• New People

• Family & Friends

• Power Partners

• Current Customers

• Past Customers

35

Be Where People Are...Not Where You Want Them To

Be!

36

Networking

37

Friends & Neighbors

38

Power Partners

39

Current Customers

40

The Leaky Bucket

20 NewFollowers

#bacon

What’s With the Bacon?

How Did I Learn All This Stuff?

45

• Websites - HTML / Wordpress / 1 Pagers

• Google Analytics / Places / Google + / Maps

• Social Media - Facebook Business Pages

• Teaching - Classes & Presentations

• Training - Personal Webinars

Learn By Doing - Ready • Fire • Aim

Being My Own Tester

Move The Needle

Move The Needle

"Move the Needle"

• Google Yourself• Google Your Brand or Business• Do Some Posts that are Them Focused

• Why Social Media advertising is not working

• How to create relationships that create business

• Why a personal profile can be more important than a business page

• Face to face networking IS important - Relationships are the currency of business

• How to make you business and personal brand stand out from the noise!

Key Takeaways

 www.onlinemarketinginstitute.org 

Thank You!

Learn more at