ROBERT GLENPortfolio - 2016

BLACKBERRY CORPORATION Senior Director, Global Marketing, New York NY; Waterloo CanadaMandate: Brand marketing and integrated campaign delivery across organization. NOBLE WORLD COMMUNICATIONS Executive Vice President, Marketing & Sales, Chicago IL Mandate: Business Development Director for core agency and startup companies. PUBLICIS WORLDWIDE Senior Vice President, Group Account Director, Chicago ILMandate: Multinational Client Services Director. J. WALTER THOMPSON COMPANY SVP, Worldwide Account Director, Chicago IL, Tokyo Japan, Toronto CanadaMandate: Worldwide Client Services and Strategic Planning Director

ROBERT GLEN

ROBERT GLEN BLACKBERRY ENTERPRISE BRAND RE-POSITIONINGLead Director for the successful 2014-15 Brand re-positioning to focus on Enterprise and Government sectors under the “Serious Mobility for Serious Business” platform. This was adopted company-wide as part of the entire company re-start-up program. I led three successful Global new product launches following this new direction with fully-integrated campaigns under considerable financial constraints and stretched resources – BES12 Enterprise Mobility Management software plus added-value services to enterprise customers and BlackBerry Passport and BlackBerry Classic smartphones to professionals.

https://www.youtube.com/watch?v=nX9ieHsgthM

https://www.youtube.com/watch?v=QcLJAnaxKIc

https://www.youtube.com/watch?v=ebG2x32CDCI

Partners

BLACKBERRY 10 LAUNCH (CONSUMER & ENTERPRISE)Lead Director for Brand Strategy and Communications for the successful 2013 Global launch program for the new BlackBerry 10 platform. This launch program with a “Keep Moving” theme was BlackBerry’s largest, fully-integrated marketing program, utilizing multi-media across owned, earned, and paid digital, off-line media, full social media initiatives, paid endorsements and sponsorships, plus fully integrated sales programs with retail and carrier partners. I was instrumental in integrating together all the marketing and sales group silos within BlackBerry to ensure delivery of the most powerful and efficient, integrated launch campaign across 21 markets.

https://www.youtube.com/watch?v=slkqzHaaAMo

https://www.youtube.com/watch?v=tBTnjzOiap0

Sample of partners

ROBERT GLEN

BLACKBERRY CONSUMER LAUNCH CAMPAIGNLead executive for development of BlackBerry’s first significant consumer marketing campaign. BlackBerry developed consumer-focused smartphones in response to the iPhone and Android introductions. In 2009, BlackBerry launched the “Love What You Do” campaign with a strong emotional expression to celebrate people’s passion for what they do. However, this initial launch campaign did not link the BlackBerry brand strongly enough to the proposition. When I joined BlackBerry in 2010, I re-launched the campaign with a better link to the brand’s productivity and communications core experiences. This ensured the emotional connection and celebration of one’s love for what they do was strongly tied to BlackBerry. This campaign successfully launched BlackBerry 7 smartphones, expanded the appeal of BlackBerry Messenger (BBM), and was instrumental in establishing the BlackBerry World store and BlackBerry multimedia experiences and apps.

https://www.youtube.com/watch?v=GaMUaxHO8GY&list=PLD05B4B72CF3E2488

ROBERT GLEN

ROBERT GLENBRAND MARKETING & CAMPAIGN EXCELLENCEBuilt, crafted and nurtured powerful brand stories through marketing campaign excellence for leading Global brands across diverse industries.

ROBERT GLENJAPANClient Services Director with strong multi-national management skills, leading marketing services for Global clients in Japan. During my 4 years in the Tokyo office, used strong collaborative management skills to develop successful marketing campaigns for core clients. Also successful in gaining new business from Shell, taking marketing services business from their much larger Japan – based partner Hakuhodo, and securing additional Kellogg and Heineken marketing services business in China and Korea.

CULTURE WAVES™Marketing and Sales lead for successful research and insight start-up consultancy called CulturesWaves™ within Noble Communications. This innovative company provides consulting service based on tracking real-time human and market behaviors that aggregate into dynamic macro waves, leading to powerful insights and solutions for marketing challenges, new product development and retail strategies. I was instrumental in securing a portfolio of clients to support a successful launch: Grey Worldwide, Sargento, Daymon Worldwide, TBWA, Alazraki Mexico, Political Group in Washington D.C., Cramer-Krasselt, and others.