* Adapted from Caples, J. Tested Advertising Methods

Với quảng cáo khoa học, mọi quảng cáo phải chứng minh được hiệuquả; và mỗi đồng quảng cáo phải sinh nhiều lợi nhuận hơn nó.

With scientific advertising everything must prove itself by producing inquiry,and one dollar does the work of several.

This is an ad. Harvey Nichlols, it is a mannequin that fell over and is protecting himself from a mob of shoppers. The implication is “I better go to this sale, or I will miss a chance to get the best choice in clothes at the sale price.

These are ads from the Clio awards. They might win awards, but do they sell products?

Is this the

right appeal

?

Is this the

right appeal

?

Sử dụng điểm thu hút tốt nhất trên mọi phương tiện truyềnthông, và…Use the winning appeal in all media, and…