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Hvala za pozornost.
iPROM, d.o.o.
Šlandrova ulica 4 B, 1231 Ljubljana – Črnuče
+386 1 511 07 50
+386 1 511 07 83
www.iprom.si
WHEN PROGRAMMATIC ADVERTISING MEETS THE IoT…Simon Struna Programmatic Ecosystem Specialist
THE FUTURE IS NOW…
…AND IT‘S PROGRAMMATIC.Use of data & technology forautomated buying of digital ads.
Marketing in the age of algorythms
Marketer Marketer
Analogue AgeMass Marketing
Digital AgeOne-to-One Marketing
OLD DISPLAYBULK BUYING
NEW DISPLAYPROGRAMMATIC BUYING
PROGRAMMATIC IS NOT JUST RTB…
Types of programmatic buying
All buyingwill soon beprogrammatic
Growth of programmaticadvertsing in Europe
Source: IAB Europe, May 2016
DATA
EFFICIENCY
OPTIMIZATION
Marketing with algorithms and objects
Marketer Marketer
Analogue AgeMass Marketing
Digital AgeOne-to-One Marketing
Marketer
IoT AgeMatrix Marketing
#6IoT
26 billionIoT deviceswill be installedby 2020 …
… driving the development of new apps and services.So
urc
e: In
tern
et
of
thin
gs,
Cis
co, 2
01
6
ZGODOVINA
RAZLOG ZA RAST:IPV4 >> IPV6
170 LOCATIONS
CENTRALIZED ADSERVING,ADVANCED FORMATS,GEO TARGETING
70.000 USERS
35 TAXI COMPANIES (2.990 DISPLAYS)
1 MIO DRIVES PER MONTH
CENTRALIZED ADSERVING,ADVANCED FORMATS,GEO TARGETING
Hvala za pozornost.
iPROM, d.o.o.
Šlandrova ulica 4 B, 1231 Ljubljana – Črnuče
+386 1 511 07 50
+386 1 511 07 83
www.iprom.si
WELCOME TO THE INTERNET OF EVERYTHING!
