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Welcome to SEO Basics
Click here to use the chat system. Please feel free to ask questions by typing them out here.
Asking QuestionsListening to the audio
Click here to listen by Internet or get the phone number to call.
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LocalLocal
LocalLocalPaidPaid
PaidPaidOrganiOrganicc
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• Keywords• On-Page
SEO• On-Site SEO• Local SEO• Organic SEO
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• Keywords• On-Page
SEO• On-Site SEO• Local SEO• Organic SEO
Awareness
Interest
Learn
Shop
Buy
# O
f Sea
rche
s/M
onth
KeywordsKeywords
Long-tail Keywords
Head Keywords
Keywords
Longtail keywords are important!
Keywords indicate intension
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✓Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO
On-Page
‣If you want to rank for a particular keyword, make sure you have one page dedicated to it.
‣Optimize that page
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✓Keywords✓On-Page SEO• On-Site SEO• Local SEO• Organic SEO
• Crawl-able Nav• Site Speed• robots.txt• XML Sitemap• Webmaster Tools• Privacy Policy
On-Site
‣Lots of small things to do‣Most of them are somewhat technical, but need to be done.
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✓Keywords✓On-Page SEO✓On-Site SEO• Local SEO• Organic SEO
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Build Citations
‣ Decide on your NAP(Name, Address, Phone Number)
‣ Who is on the map?‣ Search for their (NAP).‣ Note where Google has found them them around the web and get there too.
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Build Citations
‣ Blog posts from local websites
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✓Keywords✓On-Page SEO✓On-Site SEO✓Local SEO• Organic SEO
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Better ContentNo Spammy Links
Organic
‣Slow...long-term goal‣Content‣Promote content‣Work on getting links
Rod Holmes
SEO Basics
Sign up for a free website evaluation
‣ Deck will be available for download
‣ Webinar was recorded...available for download.