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Sergiu Mircea – Marketing, Communications & Products

Sergiu Mircea - Best Marketing 2015

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Sergiu Mircea – Marketing, Communications & Products

Lessons learned in banking in 2015…

Lesson learned

Disruption is important

….but legacy matters too

Lesson learned

The product is essential

...but the sales power matters too

Lesson learned

Research is overrated

…but helps a lot

Lesson learned

Storytelling is the new Holly Grail of marketing

….but it is very hard to do it right

Lesson learned

Strategy is queen

….campaign ubiquity is king

Lesson learned

There is no such thing as overinvestment in customer knowledge

Va asteaptam pe Strada BT