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Snap, Inc. Alex Barnes, McKenna Clark, Yohan Kim, Cole Moffatt

Snapchat presentation

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Page 1: Snapchat presentation

Snap, Inc.Alex Barnes, McKenna Clark, Yohan Kim, Cole Moffatt

Page 2: Snapchat presentation

Background

Started as Pictaboo by 3 Stanford Students

Summer 2011

Fall 2011

Changed name to Snapchat & grew to 100,000 users

Winter 2012

Introduced video snaps

Fall 2013

Launched snapchat Stories.

Saw over 60 million snaps sent

per day

Winter 2013

Added filters, timestamps, and

replay

January 2015

Today

Snap, Inc. could be valued up to

$25 billion

Page 3: Snapchat presentation

Why is it unique?

Creating not consuming!More authentic and unfiltered than Instagram It’s fun - goofy snapchat filters, interesting geofilters which are

constantly changing

Page 4: Snapchat presentation

The Fundamentals: What does it do?

***A camera company

photos

Up to 10 second videos

They disappear

Page 5: Snapchat presentation

How to access Snapchat

iPhone or Android smartphone

[email protected]

An email address

Download the snapchat app and create an account

Add contacts/friends

Page 6: Snapchat presentation

Snapchat Users

Page 7: Snapchat presentation

Snapchat Publishers, Influencers, Brands

Page 8: Snapchat presentation

How consumers use snapchatSnapsSnapbackStorySnapchatt

ersSnapcodeChat

VideochatSnapstreakLenses

Filters

Discover

SnapcashSpectacles

Page 9: Snapchat presentation

People love snapchat because it’s personal

Page 10: Snapchat presentation

All types of organizations can benefit from snapchat!!!

Provide customers with direct access to

live events

Companies across industries can leverage snapchat’s platform to provide uniquely immersive experiences to consumers, enhance brand recognition, and build brand reputation

Deliver exclusive and content and

product promotions

to followers!

Engage followers with behind the

scenes glimpses into company culture and

operations

Page 11: Snapchat presentation

How to Optimize Content for Snapchat

Create unique,

interactive content

Directly communicate

with target

Know your audience

Integrate content with

existing perceptions

of brand

Build brand equity and loyalty

Page 12: Snapchat presentation

Good Content on Snapchat

Sour Patch Kids Everlane Ted Cruz

Page 13: Snapchat presentation

Bad Content on Snapchat

20th Century Fox tried to

promote Deadpool with a humorous filter

that fell flat

Lipton Tea created filters that obscured the user, making people less likely to share snaps with the

filter