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GRADUATE PROGRAMSS T A T E O F R E C R U I T M E N T
QUALITYIS MORE IMPORTANT THAN
QUANTITY.1 HOME RUNIS MUCH BETTER THAN
2 DOUBLES.
STEVE JOBS
PROBLEM
Decline of qualified graduate applicants
TODAY’S TOPICS
QUALITYIS MORE IMPORTANT THAN
QUANTITY.1 H O M E R U N
IS MUCH BETTERTHAN 2 DOUBLES.
- STEVE JOBS
CALL TO ACTION
What COE is going to do solve this conundrum…
TODAY’S TOPICS
QUALITYIS MORE IMPORTANT THAN
QUANTITY.1 H O M E R U N
IS MUCH BETTERTHAN 2 DOUBLES.
- STEVE JOBS
PROBLEM
Decline of qualified graduate applicants
ASSESSMENT
Evaluate COEs current recruitment strategies
CALL TO ACTION
What COE is going to do solve this conundrum…
TODAY’S TOPICS
QUALITYIS MORE IMPORTANT THAN
QUANTITY.1 H O M E R U N
IS MUCH BETTERTHAN 2 DOUBLES.
- STEVE JOBS
PROBLEM
Decline of qualified graduate applicants
SOLUTIONS
Attract qualified applicants w/useful content
ASSESSMENT
Evaluate COEs current recruitment strategies
PROBLEM
Decline of qualified graduate applicants
SOLUTIONS
Attract qualified applicants w/useful content
EXAMPLES
Alternative recruitment strategies at COEs
ASSESSMENT
Evaluate COEs current recruitment strategies
QUALITYIS MORE IMPORTANT THAN
QUANTITY.1 H O M E R U N
IS MUCH BETTERTHAN 2 DOUBLES.
- STEVE JOBS
TODAY’S TOPICS
PROBLEMDeclining pool of qualified
graduate applicants
First-time graduate enrollment
is down nationwide.
Source: CGS/GRE Survey of Graduate Enrollment and Degrees
First-time graduate enrollment
in the broad field of education
is down nationwide.
Source: CGS/GRE Survey of Graduate Enrollment and Degrees
2010 335,867
Total Graduate EnrollmentBroad Field of Education, Fall 2010 – Fall 2013
Source: CGS/GRE Survey of Graduate Enrollment and Degrees
2011 300,489-10%
294,958-1.8%
2012
273,831-7.2%
2013
Source: CGS/GRE Survey of Graduate Enrollment and Degrees
Changes in First-Time Graduate EnrollmentEducation by Field of Study, Fall 2000 – Fall 2010
Source: CGS/GRE Survey of Graduate Enrollment and Degrees
Changes in First-Time Graduate EnrollmentEducation by Field of Study, Fall 2000 – Fall 2010
TOP5CONTRIBUTING
FACTORS
Source: CGS/GRE Survey of Graduate Enrollment and Degrees
State Policies
Reduced
FundingStable
Job
No New Debt Weak Economy
JOB
COE Graduate Student Enrollment
Source: University System of Georgia, Fall Enrollment 2010-2014, Degrees/Majors Authorized as of December 2014
FALL 2010
FALL 2014
1,515
1,297
ASSESSMENTEvaluation of current recruitment strategies
I’d like to recruit more, but,
between teaching, grant
writing, research, publishing,
and mentoring…
I don’t have time.
- COE Program Coordinators
Our web page needs help!We’ve got to fix the broken links
and the process for updating and
adding content.
-COE Program Coordinators
We don’t real ly recruit .
A lot of our students learn
about our program through
word of mouth.
- COE Program Coordinators
COEs TOP4RECRUITMENTTACTICS
Website1 3
Georgia State University
College of Education
Information
Sessions2
Recruitment
Fairs
Georgia State University
College of Education
4 Word of
Mouth
SOLUTIONAttract qualified applicants
w/relevant content
If we keep doing
what we’re doing,
we’re going to
keep getting
what we’re
getting.
Stephen CoveyThe Seven Habits of Highly Effective People
TV
Your Ad Here
Georgia State University
College of Education
Expensive
Holds attention for short time
Interrupts vs. Informs
One-way communication
No added value to applicant
2 0 t h C E N T U RYTactics Were…
2 0 t h C E N T U RYCOE Looked for Applicants
COE is
GREAT!
Inexpensive or Free
Holds attention longer
Informs vs. Interrupts
Multiple communication streams
Adds value to applicant
COE
blog
f
2 1 s t C E N T U RYApplicants DISCOVER COE
2 1 s t C E N T U RYTactics Are…
WAYS TO RECRUITQUALIFIED APPLICANTS
ATTRACT
SEO Website
Blog
Videos
Stranger
CONVERT
Visitor
Calls-to-Action
Landing Pages
Contact Forms
NURTURE
Lead
Personalized
Campaaigns
CLOSE
Applicant Students
Interviews
Phone
R e c r u i t m e n t A d m i s s i o n s
RELEVANT CONTENTE N G A G E S P R O S P E C T I V E A P P L I C A N T S
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
SEO / KEYWORDS
STORYTELLING
NEW CONTENT WEEKLY
ALL DEPARTMENTS &
PROGRAMS INCLUDED
THOUGHT LEADERSHIP
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
FACULTYRESEARCH | INDUSTRY | TRENDS
ADMISSIONSDEADLINES | FAQs
OTHER Metro ATLANTA
CURRENT STUDENTSLIFE @ GSU | FIELD-RESEARCH
ALUMNIVALUE | CAREERS
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
Georgia’s approach to evaluating educator preparation
The urbanED Podcast is a weekly show brought to you by the College of Education and serves as a resource for prospective graduate students seeking insights on careers that move lives forward.
Learning science in urban school gardens
eLearning helps maternal health workers save lives
Pros and cons of a cohort-based graduate program
Autism therapy driving demand for behavior analyst
Can a family blog promote digital literacy?
INEXPENSIVE
MOBILE
CONVENIENT
THOUGHT LEADERSHIP
urbanEDCAST
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
Expert advice from COE faculty targeting
people considering a career in their field.
• Top 4 Software Applications Instructional Designers Use
• 5 Things You Should Know About Georgia Educator Certification Rule Changes
BENEFITS PROSPECTS
FREE
VALUABLE ADVICE
TRUSTED SOURCE
4TIPS ONHow new teachers can discuss and share challenges and successes experienced in the classroom.
Get New Teacher Tips
6 TIPS…
For Certified Athletic Trainers to Help Your Clients Avoid Injury
Get Athletic Trainer Tips
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
Alumni case studies
tell success stories
about COEs
graduates and
encourages
prospective
applicants to learn
more about their
respective program.
REUSE
BENEFITS PROSPECTS
FREE
SUCCESS STORIES
PEER-PEER INFLUENCE
Background
• GSU, Bachelors, Marketing, ‘09
• Coca-Cola, market analyst
Solution
M.S. in Educational Research
prepared her to…
Results
• Promoted to Marketing Research
Analyst at Coca-Cola
• Hired as program evaluator for
nationwide vaccine study at CDC
ALUMNI CASE STUDY
From Coca-Cola to the CDCApplying Research Methodology to Beverages and Public Health
“Georgia State
University prepared
me to implement
research in public
and private sector.”
Lee Sims ’10, MS,
Educational Research
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
On-demand webinarsprovide prospective
applicants access to
pre-recorded
information sessions
anytime, anywhere,
for free.
LEAD GENERATION
BENEFITS PROSPECTS
COST EFFECTIVE
AVAILABLE 24/7
NO GEOGRAPHIC LIMITATIONS
Interested in learning about our
graduate programs? Click on any of the
program links below to register for an on-
demand webinar.
INFORMATION SESSIONSOn-demand WEBINARS
FEATURED
EARLY CHILDHOOD
KINESIOLOGY
Health/Physical Ed, MEd
Exercise Science, MS
Sports Administration, MS
Sports Medicine , MS
Kinesiology, PhD
UACM, MEd
Elementary Education, MAT
ESC
Behavior-Learning
Disabilities, MEd
REGISTER TODAY
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
SlideShare provides prospective
applicants access to
PPT of information
sessions anytime,
anywhere, for free.
LEAD GENERATION
BENEFITS PROSPECTS
FREE
AVAILABLE 24/7
NO GEOGRAPHIC LIMITATIONS
Interested in learning about our
graduate programs? Click on any of the
program links below to view SlideShare
presentation of each program.
INFORMATION SESSIONSSlideShare Presentations
FEATURED
EARLY CHILDHOOD
KINESIOLOGY
Health/Physical Ed, MEd
Exercise Science, MS
Sports Administration, MS
Sports Medicine , MS
Kinesiology, PhD
UACM, MEd
Elementary Education, MAT
ESC
Behavior-Learning
Disabilities, MEd
REGISTER TODAY
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
G E N E R A T E L E A D SCONTACT FORM CTA LANDING PAGES
According to Noel Levi tz , surveys of
prospect ive graduate s tudents show
COSTVALUE CAREER
3 KEY PRIORITIES
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
Program Title
Valuable Content(Video, tips sheet, infographic, blog post, podcast)
Program Contact
Admissions InformationCourse description and classes
View GSU Graduate Catalog
Overview
• TBD
• TBD
• TBD
• TBD
Ideal Candidate
• TBD
• TBD
Length of Program
• TBD
• TBD
Funding
• TBD
• TBD
Alumni Employers
• TBD
• TBD
Request Information
Overview
• Instructional Coaching by faculty joining students in their classrooms
• Student-centered experiences where students determine their own goals
• Instructional strategies for English/Language Arts, Literacy, Math, Science, and
Social students
• Community-Building possibilities for teachers to use with young learners
• Considerations of justice, equality, and hope in urban classrooms
• Cohort based program encourages collaboration.
Ideal Candidate
• Provisionally certified practicing PreK-5 teachers
• Practicing paraprofessional educators
• Seeking master’s degree / elementary teaching certificate (PreK-5)
• New teachers in high-needs schools in metro Atlanta
Length of Program
• A minimum of 36 semester hours is required to receive your degree
• 12 credit hours per 3 semesters = 12 months
Funding
Click on the following links for more information on funding your graduate education:
Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy
Alumni Employers
• Atlanta Public Schools
• Cobb Co. School District
• DeKalb Co. School District
• Fulton Co. School System
Program ContactTeresa Fisher, Program Coordinator
404-413-8020 | [email protected]
Request Information* Name * Email * Level interest
Learn More
Admissions InformationDEADLINESSTEPS REQUIREMENTS
• Very interested• Somewhat interested• Gathering information• Already applied
Course description and classes
View GSU Graduate Catalog
The shorter the form the better.
Overview
• Advanced training in quantitative and qualitative research methods as they apply
to the systematic study of education
• Concentrations: statistics, measurement, program evaluation, survey research,
computer applications, institutional research, and policy research
Ideal Candidate
• Strong background in math, analytics, and writing
• Interest in advancing research methodology skills
• Seeking career in a school or other setting requiring strong research
methodology skills
Length of program
• A minimum of 36 semester hours is required to receive your degree
• 12 credit hours per 3 semesters = 12 months
Funding
Click on the following links for more information on funding your graduate education:
Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy
Alumni Employers
• American Institutes for Research
• Atlanta Public Schools
• Center for Disease Control and Prevention
• Center of Excellence on Health Disparities
• Coca-Cola
• Georgia State, Department of Education
Program ContactJanice Fournillier, Program Coordinator
404-413-8000 | [email protected]
Course description and classes
View GSU Graduate Catalog
Request Information
* Name * Email * Level of interestLearn More
Admissions Information
DEADLINESSTEPS REQUIREMENTS
Read Lee Sims’ Success Story
Alumni Case StudyLearn how Lee’s master’s in educational research took her from Coca-Cola to the CDC.
Overview
• Prepares students for careers in the athletic training field
• Course/Lab experience in: prevention, management, evaluation, and
rehabilitation of athletic injuries
• Clinical sites: NCAA Divisions 1, 2, and 3; NJCAA (1), private and public high
schools
Ideal Candidate
• Certified athletic trainers (or be eligible for certification) by the National Athletic
Trainers Association (NATA)
• Eligible for certification upon graduation from a Commission on Accreditation of
Athletic Training Education (CAATE) accredited undergraduate athletic training
curriculum
Length of program
• A minimum of 36 semester hours is required to receive your degree
• 12 credit hours per 3 semesters = 12 months
Funding
Click on the following links for more information on funding your graduate education:
Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy
Alumni Employers
• Atlanta Braves
• Atlanta Falcon
• Atlanta Hawks
• Georgia Tech
Program ContactShelley Linens, Program Coordinator
404-413-8000 | [email protected]
Course description and classes
View GSU Graduate Catalog
Request Information
* Name * Email * Level of interestLearn More
Admissions Information
DEADLINESSTEPS REQUIREMENTS
6 TIPS forFor Certified Athletic
Trainers to Help Your
Clients Avoid Injury
Get Athletic Trainer Tips
(M.S.)
Overview
• Instructional Coaching by faculty joining students in their classrooms
• Student-centered experiences where students determine their own goals
• Instructional strategies for English/Language Arts, Literacy, Math, Science, and
Social students
• Community-Building possibilities for teachers to use with young learners
• Considerations of justice, equality, and hope in urban classrooms
• Cohort based program encourages collaboration.
Ideal Candidate
• Provisionally certified practicing PreK-5 teachers
• Practicing paraprofessional educators
• Seeking master’s degree / elementary teaching certificate (PreK-5)
• New teachers in high-needs schools in metro Atlanta
Length of Program
• A minimum of 36 semester hours is required to receive your degree
• 12 credit hours per 3 semesters = 12 months
Funding
Click on the following links for more information on funding your graduate education:
Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy
Alumni Employers
• Atlanta Public Schools
• Cobb Co. School District
• DeKalb Co. School District
• Fulton Co. School System
Program ContactTeresa Fisher, Program Coordinator
404-413-8020 | [email protected]
Request Information* Name * Email * Level interest
Learn More
Admissions Information
DEADLINESSTEPS REQUIREMENTS
• Very interested• Somewhat interested• Gathering information• Already applied
Course description and classes
View GSU Graduate Catalog
The shorter the form the better.
4TIPS ONHow new teachers can discuss and share challenges and successes experienced in the classroom.
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
First Name *
Jamie
Last Name *
Smith
Email *
Get Teacher Tips
Level of interestVery interested
Program of Interest *Early Childhood Education, MAT
DOWNLOAD
Teacher TIPS
When you download these tips, you will learn how to:
• Use online learning communities
• Engage peers on social media
• Participate in alma mater online forums
4TIPS ONHow new teachers can discuss and share challenges and successes experienced in the classroom.
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
From:Subject:
To:
Terry Fisher | College of Education, Georgia State UniversityJamie, thank you for your interest in our M.A.T. in Early Childhood Education programJamie Smith, [email protected]
Jamie - Thank you for downloading the 4 Tips for
New Teachers tip sheet. Please share it with your
colleagues.
Are you a practicing PreK-5 teacher who wants to
affect change in urban classrooms? If so, please
view the SlideShare to learn about Georgia State’s
M.A.T. in Early Childhood Education program.
Best regards,
Terry
Terry Fisher, PhD
Clinical Assistant Professor
Department of Early Childhood Education
Georgia State University
404-413-8000
INFORMATION SESSIONEarly Childhood Education M.A.T.Georgia State University, College of Education
B U I L D R E L A T I O N S H I PP E R S O N A L I Z E D E M A I L C A M P A I G N
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
From:Subject:
To:
Terry Fisher | College of Education, Georgia State UniversityJamie, thank you for your interest in our M.A.T. in Early Childhood Education programJamie Smith, [email protected]
Jamie - Thank you for downloading the 4 Tips for
New Teachers tip sheet. Feel free to share it with
your colleagues.
Are you a practicing PreK-5 teacher who wants to
affect change in urban classrooms? If so, please
view the SlideShare to learn about Georgia State’s
M.A.T. in Early Childhood Education program.
Best regards,
Terry
Terry Fisher, PhD
Clinical Assistant Professor
Department of Early Childhood Education
Georgia State University
404-413-8000
INFORMATION SESSIONEarly Childhood Education M.A.T.Georgia State University, College of Education
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
From:Subject:
To:
Terry Fisher | College of Education, Georgia State UniversityWhat makes a great urban school elementary teacher?Jamie Smith, [email protected]
I hope the SlideShare presentation we shared with
you in the previous email was informative and
provided you with some insights about how you’d
benefit from Georgia State’s M.A.T. in Early
Childhood Education program.
I thought you’d enjoy this video featuring one of our
ECE faculty, Dr. Rhina Williams, from the
university’s inaugural TEDx event, entitled “What do
you see?”
Her message focused on the intention that underlies
the training she does with teachers in multicultural
education.Apply Deadlines Contact Us
CONVERTVISITORS
ATTRACTSTRANGERS
NURTURELEADS
From:Subject:
To:
Terry Fisher | College of Education, Georgia State UniversityMeet one of our successful M.A.T. alumni Jamie Smith, [email protected]
Are you wondering what career
achievements our alumni experience once
they graduate from Georgia State’s Early
Education M.A.T. program?
Meet one of our successful alumni, Tonia
Durden, PhD (‘09, Early Childhood Education)
as she discusses the value of her graduate
education and insights she’s learned since
graduating.
Apply Deadlines Contact Me
Learn how Tonia’s teaching journey led her to
receive the USDAs Early Achievement Award in
2013.
Read Tonia Durden’s Success Story
EXAMPLESAlternative recruitment
strategies
GRE 50%ile
GPA 2.5 – 3.25
GACE Program
Admission
Seeking urban
education
experience
Michigan State University College of Education
Illinois State University, College of Education
