Take a Look. You Know You Want To. Examples of Excellent Enrollment Marketing for Private Schools

Take a Look. You Know You Want To. EXAMPLES OF EXCELLENT ENROLLMENT MARKETING

Presented by

Annual Mee=ng • Philadelphia • 2013

(Some) Independent Schools in the Philly Area

What is “excellent”?

ì  Targeted

ì  Branded

ì  Crea=ve

ì  Unique

ì  Well-‐produced

ì  Effec=ve

ì  What else? www.turnaroundmkt.com

Memorable Photograph by REUTERS/Luke MacGrego (via Reuters Olympics on Facebook)

Purpose of Enrollment Marketing

ì  Get families on campus Apply

ì  Create awareness

ì  Correct mispercep=ons

ì  Rebound from a public rela=ons crisis (rare)

ì  Overcome barriers to “sale”

ì  What else?

www.turnaroundmkt.com

Move Beyond and Brand Yourself

ì  Small classes

ì  Dedicated faculty

ì  Educate the whole child

ì  Create a lifelong love of learning

ì  Community that’s like family


St. Martin’s Viewbook


A T S T . M A R T I N ’ S , we strive to draw out the amazing and the special in each and every

student. To that end, our faculty view teaching their discipline the same way a surgeon views

surgery, always aware of the latest practices, theories and techniques. Educational pioneers infuse

their thinking and shape our curriculum. We know, for example, that different students learn

in different ways, and we teach accordingly. And we know that students learn best when they’re

passionate about something. The message is clear: This

school stands out, because we’re so dedicated to helping

every single student s tand out .

In a world that expects you to fit in, we teach you to stand out.

E P I S C O P A L S C H O O L


All Saints Episcopal School Viewbook

ALL SAINTS EPISCOPAL SCHOOL

D I S C O V E R Y O U R


Composition Book

G I R L S P R E P A R A T O R Y S C H O O L

No Limits.Prepared for Life.

Girls Preparatory School


Girls Preparatory School


Westminster School Viewbook


Holland Hall Ads


Dedham Country Day School Ads


Montgomery Academy Ads


Shore Country Day School Ads


The Key School Blog


The Children’s School


The Hill School Admissions Video


St. Luke’s School Voices Video


Miss Hall’s School Leadership Video


Cate School Yield Video


Chase Collegiate School Admissions Video


Shady Side Academy Interactive Viewbook

ì  Shady Side Academy Interac=ve Viewbook

Bloxham School Interactive Prospectus

ì  Bloxham School Interac=ve Prospectus

OMG

NYSAIS Outdoor


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